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NDS
Group, a leading provider of technology solutions for digital
pay-TV will demonstrate the enhanced capabilities of XTV(tm)
- the first end-to-end PVR system at the forthcoming International
Broadcasting Convention 2002.
Using
new PVR-based applications NDS' XTV will offer TV operators
new ways to attract subscribers and generate revenues beyond
current VCR-like capabilities. These applications include:
#
Personal jukebox - allows viewers to create their own music
albums and access clips on demand from the hard disk. The
application includes the option to select from different
play lists, and access additional information about song
and performer.
# Video-based interactive games - a new generation of interactive
TV games, using downloaded video material accessed from
the hard disk. The game includes an option to impulse-purchase
access to new levels of the game.
# Travel guide - travel guides with holiday information
and video resort clips.
# Interactive advertising - allows viewers to select adverts
that better match their preferences, using stored commercials
from the hard disk.
NDS will also demonstrate TVXreach, a new STB peripheral
add on module allowing the STB to communicate with Bluetooth-enabled
household devices, such as mobile phones, printers and PDA's,
integrating t-commerce with m-commerce. TVXreach users will
be able to download redeemable coupons for use in stores,
or receive pay-per-view coupons in-store and use them to
pay for downloadable TV programmes. As an additional feature,
viewers will be able to pause their favorite show and print
the paused colour image of their favourite TV stars or sports
stars to a Bluetooth-enabled printer.
TVXreach
has been designed by NDS to work with legacy and new TV
platforms, allowing operators, content and service providers
to introduce new revenue streams as well as expand existing
revenue sources.
Click here for more TV Technology Update
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