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indiantelevision.com's TV Technology Update


NDS offers advanced TV applications and peripherals to drive new content and revenue streams


Indiantelevision.com Team
(29 August 2002 5:10 pm)

NDS Group, a leading provider of technology solutions for digital pay-TV will demonstrate the enhanced capabilities of XTV(tm) - the first end-to-end PVR system at the forthcoming International Broadcasting Convention 2002.

Using new PVR-based applications NDS' XTV will offer TV operators new ways to attract subscribers and generate revenues beyond current VCR-like capabilities. These applications include:

# Personal jukebox - allows viewers to create their own music albums and access clips on demand from the hard disk. The application includes the option to select from different play lists, and access additional information about song and performer.

# Video-based interactive games - a new generation of interactive TV games, using downloaded video material accessed from the hard disk. The game includes an option to impulse-purchase access to new levels of the game.

# Travel guide - travel guides with holiday information and video resort clips.

# Interactive advertising - allows viewers to select adverts that better match their preferences, using stored commercials from the hard disk.

NDS will also demonstrate TVXreach, a new STB peripheral add on module allowing the STB to communicate with Bluetooth-enabled household devices, such as mobile phones, printers and PDA's, integrating t-commerce with m-commerce. TVXreach users will be able to download redeemable coupons for use in stores, or receive pay-per-view coupons in-store and use them to pay for downloadable TV programmes. As an additional feature, viewers will be able to pause their favorite show and print the paused colour image of their favourite TV stars or sports stars to a Bluetooth-enabled printer.

TVXreach has been designed by NDS to work with legacy and new TV platforms, allowing operators, content and service providers to introduce new revenue streams as well as expand existing revenue sources.

 

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