TiVo, which claims to be the leader in television services for digital video recorders (DVR) and Lieberman Research Worldwide (LRW) have announced the creation of the first ever panel to use DVRs for the viewing and evaluation of movie trailers, promos for TV shows and new advertising campaigns.

The initiative aims at offering leading marketers the opportunity to get almost immediate feedback from a discriminating audience that can view video broadcast to their TiVo. At the same time the audience will get a sneak peak at promotions for top films, TV shows, products and entertainment. TiVo subscribers have begun opting in for the panel, and will be eligible to participate in surveys to test promotional and product concepts for a variety of marketing clients, says a company release.

LRW which claims to be one of the world's largest and fastest-growing full-service custom marketing research resources, plans to begin offering this custom research option immediately to its leading roster of marketing clients. Lieberman has been offering custom market research to domestic and international marketers for almost 30 years. The company says that the TiVo research panel constitutes a big leap forward in the capabilities of marketers to get critical feedback from opinion leading consumers in the most natural environment their living room.

TiVo subscribers sign up to participate in the Hotline2Hollywood program by filling out a survey at http://www.hotline2hollywood.com, a site sponsored by Lieberman Research Worldwide and TiVo.

TiVo claims to have been the first to deliver on the promise of consumer choice and control over TV viewing, building a loyal and passionate subscriber base with over 97 per cent of customers recommending TiVo to a friend. This enthusiasm has seen the company's total subscriber base now exceeds 420,000.

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