WorldGate, which claims to be the leading provider of interactive entertainment solutions for the cable television industry, has announced that it has developed a new service based on its patented Channel HyperLinking technology, enabling the delivery of programme-specific interactive content for every television show across all broadcast and cable networks. Subscribers can access Go!TV Links at the touch of a button using their standard cable TV remote control or wireless keyboard.

An official release informs that the single button press connects the TV viewer to a rich set of TV-formatted, show related information. Initial deployments of Go!TV Links will begin next week with additional rollouts planned throughout the remainder of the year.

WorldGate designed Go!TV Links as a proactive initiative to increase the availability of enhanced TV content and improve the consumer appeal for interactive television.

WorldGate claims that by using its patented Channel HyperLinking technology it has successfully created a one-of-a kind solution making every programme on every channel instantly interactive. By linking exclusively to television-formatted content, users are given a more satisfactory experience that demonstrates the true potential of ITV. This provides added-value to the cable operator's digital cable tier.

The release says that Go!TV Links uses WorldGate's two-way ultra-thin client architecture to provide a more in-depth experience and requires no additional space within the set-top box. Go!TV Links is an excellent augmentation of a cable operator's existing interactive programme guide. Operators can deploy the Go!TV Links service to today's digital set-top converters using their current WorldGate ITV headend equipment, the release states.

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