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AT&T
has announced trials of new streaming capabilities for its
Internet-based content delivery network that will help media
and entertainment companies deliver pay-per-view and subscription-based
web services to Internet users. AT&T has also introduced
a new Media Network Operations Centre that provides enhanced
monitoring and management services for distribution of broadcast
video and rich media content over AT&T's Asynchronous Transfer
Mode (ATM) network.
The new Internet-based capabilities will use AT&T's Intelligent
Content Distribution Service and broadcast-capable Internet
Protocol (IP) backbone to deliver new streaming capabilities,
an official release states. AT&T plans to extend these digital
media distribution capabilities to a broader set of businesses
to help deliver corporate video messages, such as updates
on benefits packages, and training videos to employees,
partners and other constituencies worldwide.
Media and broadcasting companies are creating new content,
redirecting existing content for new purposes and exploring
new distribution channels, such as the Internet, to sell
their content to targeted businesses and consumers. Market
research firm Jupiter Media Metrix estimates that media
companies will generate more than $5.8 billion a year by
2006 from Internet-delivered versions of their archives.
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