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Blue Order and Dremedia partner for next generation media management technology

(Posted on 15 April 2002 4:25 pm)

Dremedia which claims to be one of the driving forces behind the changing face of the broadcast industry has announced the integration of its technology into Blue Order's media archive product.

This has resulted in a new level of automation for media asset management. The two companies have taken on the mantle of creating deeply catalogued audio and video materials to enable flexible content re-use and enhanced play-out in competitive time-to-air situations. The companies claim that their combined solution pushes media asset management to the next level from a technology, workflow and economic perspective.

The integration of these technologies results in a highly effective, unique approach to content management workflows for broadcast, studio and corporate asset management. Dremedia's media analysis engine can be deployed either at the ingest or import stages of Blue Order's media asset management workflow architecture to rapidly and automatically regenerate content - either for archived video-audio material or in real-time news-to-air production environments.

Taking content analysis and speech recognition to a new level, it offers automatically generated, deeply descriptive 'metadata' transcripts that are synchronised at a frame-accurate level. In addition, archive content can be retrieved using natural language or concept-based search, making video content easily available, without relying on complex taxonomies or detailed knowledge of the archive.



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