Swati Shetty : Assistant Manager


Name: Swati Shetty

Designation: Assistant Manager - Star Plus Sun

Sign: Taurus, 17 May 1974

Educational Experience

B.Pharm; MMS (Bombay University)

Professional Experience

Started my career as a Territory Manager with Eli Lilly Ranbaxy Ltd. Quit to study further, followed by a short stint at Intergold with Rajiv Sheth and Vikram Raizada in Marketing. Introduction into the media world happened at Sahara TV (Marketing-pre-launch). Harish Shriyan (Grey Worldwide) on a work meeting insisted I meet with Raj Nayak who was then heading Marketing & Sales at Star and was looking for people. It took Raj two minutes to make up his mind and convince me to move from marketing to ad-sales and I shall never regret that decision.

I started as an Executive with Star World, and then moved on to sell Channel [V] for the Western region. Following the team merger of Star Plus and the Star niche channels, I was chosen to be a group head first selling the network of eight channels followed by three channels Star Plus, Star Gold and Star Vijay.

I've only gained in the last two and half years at Star, especially in relationships with my clients (they're the best!) and business partners. Enjoy doing what I'm doing and have the same adrenalin rush each time we crack the deal...you must know it's fun.

Job Profile

Currently working as an Assistant Manager with Star Plus. I am responsible for revenues from certain key clients.

Television as career choice

Pace is critical in keeping me going in this industry, especially Star TV. The organization I represent gives me that and more. Besides, having specialized in marketing and being good at sales, the closest I could get to any form of creativity was either advertising or television… so I chose advertising sales in television.

Current Television scenario

It's only the beginning. Our seniors have laid the foundation and we're ready to take on any challenges!!!

Right and wrong about current Television scenario

I believe there is no wrong and all is right. If something was wrong for you, it probably was right for me. All the same, there is enough scope for each of us to contribute and make it better than yesterday.

Five years from now

I would certainly liked to have progressed beyond being called an upcoming or rising talent. I would have contributed enough to feature on headlines and would be dreaming of better things in life. Hopefully, would be changing diapers too!!!


Take classes in Hindustani classical music, enjoy reading, writing, netsurfing and of course dreaming!!

Idea of enjoyment

My idea of enjoyment doesn't confine itself to being by the seaside with friends and listening to my favourite music. It extends itself to the pleasure I get when my parents are happy, when my sisters imagine it can't get any better, when my in-laws take pride in including me and when Rajiv (my hubby) comes to see me in between a commercial break!! (Ha! Ha!)

PS: "It's the little things in life that make the big difference. Right?"

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