Educational Experience
B.Com - N.M. College

MMS (MBA) - K.J. Somaiya College of Management and Research

Diploma in Fashion Merchandising - JD Institute of Fashion Technology

Professional Experience
Ambience D'Arcy - Worked for a year there on accounts like Lakme, Levers and Kamasutra.

Ogilvy and Mather - Currently working on Castrol.

Job Profile
Handling operations, brand researches and competitive analysis.

In the holi spirit !!!

Advertising as career choice
I love impossible deadlines...and especially the whooping sound when they pass by me. This summarises the life of people in advertising. There is hardly any money at the start...definitely no social life.

So what keeps people driving and striving to be in this field? Fun, Frolic and definitely the passion. Sounds like a motherhood statement, but yes it is true...every word of it is. Else, who would be here and why? You have your clients who are like MILs (read mother-in-laws)...can't live with, can't do without!

To top it all, a whole network of associates which deals with you day-in-day out...like it or not. It's just a people's game. Live it or leave it.

For me, I am here for all the right reasons....friends, fun and the whoooopping sound...haa!

Current Advertising scenario
Fast and furious and gone in sixty seconds. Catch up with it or you would be the first to die. The marketplace is changing fast and rapid.

Rowing towards success....

More and more of money is being pumped into mass media, but clients are now realising the growing importance of below the line (BTL). Although, dealer outlets were always used as consumer contact points, now they are increasingly being used as a consumer feedback point.

Apart from this, more and more clients are moving into a fee based system, whereby the agency is as responsible as the client for ensuring effective sales boosts/awareness generating communication.

Gone are the days when you could skim away the cream and get a hefty 15% commission. Now, greater sales, greater the fees (profit percentage) and proportionate revenues.

Riding high !!

Five years from now
Possibly in a respectable position in an ad agency still listening to those whooooooping sounds or on the other end of the table (client's side) and taking charge of brand communications.

Hobbies
Drawing cartoons for leisure.....and catching up with old pals for a good time...and yes...gaping at gals (wink!...not a hobby though but yes quite time consuming...hee..hee..hee)

Sun Sign You would have guessed by now...we are not very good at hiding our instincts... I'm a Scorpion!

With his parents

Idea of enjoyment
Surely not responding to questionnaires...well not all.....just hanging out at locations which still hold nature in them...else...out of city life wishing Graham Bell wasn't born.