Educational
Experience:
Arts graduate in Economics, Public Administration
and English, and enjoyed my college years
thanks to excessive extracurricular activities
like dramatics, music and volleyball. Which
also yielded a second class in the aggregate,
but then in MA-I English Literature, I was
third in the merit list in Panjab University,
Chandigarh.
Professional
Experience
Twelve years of print and electronic media
experience, which breaks down to: PR & Journalism:
six and a half years Electronic Entertainment
Media: five and a half years.
Executive
Editor, Zee Entertainment Guide (October
1994 to April 1995) - Worked with Rajat Sharma
on The Guide. I managed the content,
wrote for, edited and designed the entire
magazine. Took the guide to the newsstands
in Bombay, New Delhi and Ahmedabad. The Zee
Entertainment Guide had a print order
of 400,000 copies!!
Four
Years with The Times of India Group. Magazine
Coordinator, E-Times. (February 1994
to September1994) - Managed content, wrote
for, edited and designed this entertainment
guide. Was involved along with Bharat Kumar
Raut and Arun Arora in the conceptualization,
dummies and the final launch of E-Times
from Bombay, New Delhi, Calcutta and Bangalore.
Senior
Feature Writer & Sub Editor, The Metropolis
on Saturday (March 1993 to February 1994).
The Metropolis was Bombay's up-market
weekly news- and features-based 'paper. My
specialization was News and Features, particularly
Lifestyle, TV & Film Entertainment, Indian
and Western film and popular music, and leisure
in general. Worked with Bachi Karkaria, Bharatkumar
Raut, Ayaz Memon, Shashi Baliga, and Carole
Andrade. I handled both, news and features
pages such as the Front Page, Cinema, Leisure
and Nostalgia, and the City, Nation and World
news pages. Was also the in-house music and
food critic.
Feature
Writer & Sub Editor, The Independent and
The Metropolis (July 1992 to February
1993) - Was part of the team that created
and shaped The Metropolis on Saturday.
Sub
Editor - The Independent (November
1990 to June 1992) - Pritish Nandy's ad had
said in 150 points: "Pritish Nandy will train
12 bright young journalists." Well, I was
one of them! Slaved at the News desk, which
is where you develop a news sense. Handled
all news pages, and contributed extensively
to the news and features pages. Worked with
Anil Dharker, Pritish Nandy and Nitin Padte.
Freelance
contributions - Extensively for Saturday
Times, The Illustrated Weekly,
Sunday Mid-day, Mid-day, The
Independent and other publications. Have
been music and food critic for Femina,
The Illustrated Weekly, The Independent,
The Metropolis on Saturday and E-Times.
 |
| Pavan
with Jackie Shroff, wife and kid |
Concurrent with my job at the Times, I was
news reporter for Vinod Dua's Parakh for
a while in 1993, and also had the first Top
Ten show of English songs in the country on
All India Radio FM way back in 1988. Received
great help from Shashi Gopal, Suresh Thomas,
Bashir Sheikh, Parag Kamani and Atul Churamani
of Magnasound, Vijay Lazarus of Music India,
V.T. Ravi and Meena Iyer of HMV, and R.V.
Pandit of CBS for this. They'd give me rights
to air the songs on AIR without a royalty
payment!
In
1993, on the day of the launch of Times FM
in India (15 August 1993) one of the shows
on air was researched, written and presented
by me - a rockumentary on Michael Jackson,
with Irshwin Balwani. Those were fun days!
My
Programming & Production stint with cable
& satellite (C&S) TV was with Sony Entertainment
Television, from September 1995 to mid-June
2000, during which time I worked my way from
Production Executive to Senior Executive Producer
and then Head of the Friday PMU. My job was
to creatively and strategically manage shows
for content and promotional activity.
Through
my tenure, some of the shows I handled became
the biggest in C&S in India, and included
Aahat and CID. I also worked
on several other shows including Kanyadaan,
Family No. 1, Mahayagya, Take Five, Tujh
Pe Dil Qurbaan, Hum Aapke Hain Countdown,
C.A.T.S., The Rasoi Show, India Magic and
Cover Story.
I've
also written several shows like Kanyadaan,
CATS, Jagjit Singh's Revival
concert, Archana Puran Singh's Celebrating
India, and co-written with Rishi Talwar,
a feature film starring Sanjay Dutt, Shamita
Shetty and Chandrachur Singh, called Mohabbat
Ho Gayi Hai Tumse. For five years, I was
Sony Entertainment Television's male voice
for on-air promos.
My
journalism experience helped me in handling
the election news specials in the Chunav
Chunauti series of 10-minute bulletins
in 1998 that ran for three days, and were
hosted by Vinod Dua and Mark Tully, and produced
for us by TV 18 in New Delhi.
Current
Job profile and Designation
I'm Manager, Public Relations for MAX, the
premier Movies and Events channel from Sony
Entertainment Television India Pvt Ltd. I
drive PR for every MAX programming and business
initiative including MAX corporate in the
media marketplace through print and electronic
media, targeting all our valued viewers and
business associates.
I drive PR for the biggest acquisition in
Indian television history - the C&S rights
to all the ICC Limited Overs Cricket tournaments
for six years all the way to 2007 and an ICC
Trophy. I target print, Internet and electronic
media regardless of language and location
across India. Equally, I also drive PR across
the country for MAX's other mega entertainment
genre, Hindi Movies.
Television
as career choice
I'd already been with The Times of India group
for four years, and if anything seemed bigger
and more mass than print journalism, it was
Television. I got into Sony Entertainment
Television a month before it launched in 1995
the opportunity and the challenge were huge
as it was the 37th or 38th channel in India
then.
The
goal was to break through the clutter, get
noticed and established as a channel that
provided complete family entertainment, and
within a couple of years of our launch, we
had arrived at the top spot, with the biggest
shows in television history!
It's
as dynamic as print or any other kind of journalism
- you're only as good as your last episode
or byline. And more creative too. That hasn't
changed. In fact, today, it's even more dynamic,
and constantly challenging. I've been fortunate,
but I'm proud of two things: the TOI and
the Sony Entertainment Television pedigree.
Current
Television scenario
Not as cluttered as it was, thankfully, but
far more organized and intensely competitive.
Right
and wrong about current television scenario
What's right about present day television
- I think style, look and feel is up there…
but we've lost out on variety in content.
With so many daily soaps, somewhere the vibrancy
of variety has lost out.
Earlier,
there were so many many different talents
and genres, but I guess it's all part of evolution
and we'll say some day, "Wow, that was some
phase, but thank God it's over!"
Five
years from now
Retired, in Hawaii, writing, playing the percussion,
composing music on my computer, scouring the
net, working on my websites, reading W Somerset
Maugham's recommended 100 Best Books of all
time and watching all the great movies I missed
or want to watch again. Just chilling out.
Hobbies
I just mentioned some above… as for the rest,
maybe this isn't the right forum.
Idea
of enjoyment
There you go again!