Educational Experience
BA in English Literature from Mithibai College, Mumbai.

Professional Experience
I was in advertising initially. I worked in an ad agency, called Facts, as a Production Executive. Then I joined UTV as an Assistant Director and worked on fiction shows like Swaraaj (DD), Waaris and Hip Hip Hurray (Zee). Then I became an Assistant Executive Producer and worked on a serial called Sarhadein. At present I am the Executive Producer for UTV and am working on Kehta Hai Dil which airs on Star Plus.

Job Profile
I'm an Executive Producer with UTV. I have to be the master of all trades. My basic job profile includes managing everything on the sets from A to Z. I can't be ignorant about anything. I have to know each and everything about each and every one on the sets.

Television as career choice
I started my career in television in 1997. I was always interested in television. When I got into this industry there were no double standards like there are in the film industry.

Palki with Shagufta Ali and Smita Bhansal

Current Television scenario
The present day television scenario is really improving. The audience today wants to see something beyond the saas-bahu sagas. And there has been a conscious effort by the channels to give them what they want.

Right and wrong about current Television scenario
There is nothing like right and wrong in the industry. If a serial gets a high TRP, the formula is right and if it doesn't, the formula is wrong. The most important thing here is to believe in what you do. One also has to change according to the needs of the audience. So, a lot of things have to be kept in mind for a particular thing to be right in the television industry.

Five years from now
Five years from now I see myself as an individual producer.

Hobbies
I love dancing.

Idea of enjoyment
My idea of enjoyment is dancing. It gives me immense happiness and pleasure.