Educational
Experience
B.Com from St Annes College, Mumbai
Professional
Experience
Six years with Saraswat Audio Visual and Amitabh
Bachchan Corp Ltd (ABCL).
Two
years with Cuecom Entertainment.
One
year with Channel Nine India.
Presently
with Eternal Dreams since 2001.
Job
Profile
Handling the entire company as the CEO. The
company is a sales agency for various TV serials,
TV concerts / events, movies like ITAA on
DD I and Sony, Non Stop Blockbusters and Non
Stop Music Masti on DD Metro recently. Also
in the pipeline are SFX Model Hunt 2003 on
Star Plus and DD Metro besides brand specific
ground events in various parts of the country
for dealers and consumers.
In
fact after the traumatic experience with Tara
Marathi, the past four months have been really
good for us and we would close this year's
turnover at over Rs 60 million, which will
help us breathe again.
 |
| Bonnie
with Pankaj Chaturvedi, CEO-Baskin Robins |
Media
as career choice
It just happened at the age of 18 when Jaya
Bachchan launched Saraswat Audio Visuals and
asked me to assist her. Thereafter it has
been a very fast journey for me with various
portfolio changes and department changes.
Right from ad sales to marketing to production
to meeting up with all important people in
the film industry.
With
Cuecom Entertainment I got to know the entire
South Industry. I always considered myself
to be jack of all and master of none but who
knew that one day it would help me head a
company which has done phenomenally well for
itself in such a short period despite several
set backs.
Current
Media scenario
This seems to be a very generic question and
being the head of a sales agency I would answer
this only in terms of share of revenue which
I feel is getting really competitive. And
due to many players, instead of rates increasing
on an annual basis, they seem to be dipping
for channels and especially for Doordarshan.
People
say there is no money in the market. This
is a logic which I have never been able to
digest. There is over Rs 40 billion rupees
available for television advertising alone
and statistics say that the ad pie is increasing
and not decreasing. It is very encouraging
for the advertising industry and in my opinion
it is just a matter of right approach to sales
and mainly after-sales.
We,
at Eternal Dreams, believe in providing value
for money to our clients and always try our
best to over-deliver on our commitments made
to them. CAS is definitely going to impact
the television advertising drastically but
it's too early to say what will happen and
how it will happen.
Right
and wrong about current media scenario
Right - Moving slowly but in the right direction.
Wrong - The way media is bought, Rs 40 billion
being spend based on a sample size which is
as low as 20,000 people all over India with
a penetration of over 70 million TV homes.
I
would strongly support CAS and if implemented
well, it will change the entire media scenario
and then the deserving would get the right
share of the advertising spend.
Five
years from now
Making movies, movies and movies.
 |
| Bonnie
with Sapna Chaturvedi and a journalist |
Hobbies
Work, Cricket, partying.
Idea
of enjoyment
Goa...hic...Beach....hic....Beer....hic.....Music....Sun.....sea
food ......!!!!!
