Educational
Experience
B.Sc. (Mathematics).
Professional
Experience
I've been in this industry since the last
12 years lapping up all kinds of experiences.
Presently I'm an Associate Executive Producer
cum Creative Director at Mukta Arts, handling
their division AD-9 where in we procure and
execute advertising films, music videos and
TV shows under the banner of Mukta Arts.
I
have successfully executed 10 shows for Sony
TV called 'The Making of a Dream.'
It was a film show where Subhash Ghai chatted
with different stars like Dilip Kumar, Rishi
Kapoor, Jackie Shroff and others. The show
was anchored by Archana Puran Singh.
I
have also worked on music videos like Tango
for Virgin Records which was choreographed
by Saroj Khan. Am also handling the promos,
trailors, titles, advertising and promotions
of the film Ek Aur Ek Gyarah (A Mukta
Arts production directed by David Dhawan).
Prior
to that I was a Senior Producer with TMG TELEVISION
in Bangalore (Feb. 2000 to March 2002). The
channel produced technology based shows connected
with the Internet and the IT Industry. I produced
and directed a show called Café 2001.
This chat show pertained to how the Internet
industry is bringing about a change in our
lives. The chat show discussed different web
sites, Internet news, shopping on the net,
etc. I have to my credit the successful completion
of 400 shows of Café 2001.
I
have also hosted shows like Digital Domain
where an important personality was featured
who talked about entertainment and technology
relevantly showing his work. Then
there was this show called Dot Com In My
Life. This show featured people on the
streets, in a café or a cyber café asking
them questions as to how the Internet industry
had brought about a change in their lives.
Zindagi
Online was another show which centered
around specific Websites and the kind of services
it provided to the users. The website could
be on Food, Movies, Astrology, Careers etc.
Net Pow Wow was a show in which the
anchor created a debate on a particular topic
regarding the Internet. It was conducted for
groups of youngsters between 16-25 years of
age in college campuses or in cafes.
E
Samvaad was a show in Hindi which I did
for D.D.Bharti where we spoke about how the
Internet is changing our daily life.
I
was with Crest Communications in Mumbai as
a Executive Producer cum Consultant (1998
- 1999). My job responsibilities involved
the supervision and execution of film commercials,
keeping abreast with the developments in the
Ad film industry and gaining wide exposure
to various aspects of production and post
production. I have worked on some prestigious
ad films like Atlas Cycles and Good
Year Tyres.
Lock
Stock and Barrel Films saw me as an Associate
Producer and Assistant Director from 1994-1997.
My job responsibilities included all producer
related functions like preparing budgets for
films and coordinating between clients and
the creative department.
Some of the commercials produced comprise
DSP Whisky, Maruti Suzuki, Hero Honda Sleek,
Stayfree Sanitary Napkins, Archies Cards etc.
From
1991-1993 I was a Production Designer with
Flicks - The Motion Picture Company in Mumbai.
I was responsible for handling pre and post
production work for Ad Film commercials. I
assisted the film director in the shooting
of these commercials. I was involved in designing
the sets, studio bookings, coordinating with
the agency/client, coordinating post production
tasks such as editing, music etc. Some of
the commercials produced include Yamaha
RX 100, Modi Tyres, Jiyajee Suitings, Honda
Gensets, Hero Puch Moped etc.
I
started my stint in this industry as a Production
Executive in Cinematix Ad Film Company (1989-1990)
in Mumbai. My job responsibilities included
handling pre-production for Ad Film commercials
and producing commercials for local and international
markets like Berger Paints, VIP Suitcases,
Dettol soaps, Bajaj Scooters.
Television
as career choice
Media
and television is what excites me and being
a creative person I could not think of any
other media to let it out.
Current
Television scenario
We are doing well and the shows on Television
are now more interactive as the quality of
our shows and our budgets have increased.
I see a bright future.
Five
years from now
I see myself heading a channel or a production
house as a creative head. I have a very wide
experience in this field (12 years!!!) and
I feel five years from now I will be ready
to take on any challenge that I am offered.
Hobbies
Watching movies, hiking and watching TV.
Idea
of enjoyment
Filmmaking and playing with my dog.