Indiantelevision.com > AdEx India Analysis > Snapshot of TV advertising during Jan-Sep '09 - Part 2
 
 
 
 
 
 
Indiantelevision.com's AdEx India Analysis
Snapshot of TV advertising during Jan-Sep '09 - Part 2

(3 November, 2009)
 
 

Key Findings: TV Advertising (Top 3 Sectors) - Part 2

F&B

  • During Jan-Sep'09, TV advertising of 'food & beverages' sector has seen growth of 44 per cent compared to Jan-Sep '08.
  • 'Aerated soft drinks' category has the maximum share of overall 'food & beverages' sector TV ad pie during Jan-Sep '09.
  • 'Coca Cola India Ltd' was the top advertiser under 'food & beverages' sector advertising on TV during Jan-Sep '09

Personal care/personal hygiene

  • 53 per cent growth in TV ad volumes of 'personal care/personal hygiene' sector during Jan-Sep '09 compared to Jan-Sep '08.
  • 'Toilet soaps' was the most advertised category under 'personal care/personal hygiene' sector on TV during Jan-Sep '09.
  • 'HUL' was the number one advertiser of 'personal care/personal hygiene' brands advertised on TV during Jan-Sep '09.

Services

  • TV advertising of 'services' sector grew by 13 per cent during Jan-Sep '09 compared to same period in 2008.
  • 'DTH Service Providers' occupied the first position in the list of top 10 categories of 'services' sector on TV during Jan-Sep '09.
  • 'Sun Direct TV Pvt Ltd' topped the advertisers list of 'services' sector on TV during Jan-Sep '09.
 
Volume growth of F&B sector on TV during Jan-Sep '09
 
 
  • TV advertising of 'food & beverages' sector has recorded growth of 44 per cent during Jan-Sep '09 compared to Jan-Sep '08.

Share of F&B categories on TV during Jan-Sep '09

 
 
  • During Jan-Sep '09, top three categories of 'food & beverages' sector on TV were 'aerated soft drink', 'milk beverages' and 'chocolates'. Top 10 categories accounted for 74 per cent share of overall 'food & beverages' sector TV ad pie during Jan-Sep '09.

Top advertisers of F&B sector on TV during Jan-Sep '09

 
 
  • 'Coca Cola India Ltd', 'Cadburys India Ltd' and 'Pepsi Co' occupied the top 3 position in the top 10 advertisers list of 'food & beverages' sector on TV during Jan-Sep '09. 72 per cent share contributed by the top 10 advertisers of 'food & beverages' sector on TV during Jan-Sep '09.
Volume growth of personal care/personal hygiene sector on TV
  • TV ad volumes of 'personal care/personal hygiene' sector have seen growth of 53 per cent during Jan-Sep '09 compared to Jan-Sep '08.

Share of personal care/personal hygiene categories on TV during Jan-Sep '09
  • More than 90 per cent share contributed by the top 10 'personal care/personal hygiene' categories on TV during Jan-Sep '09.' Toilet soaps' category with 38 per cent share led the advertising of 'personal care/personal hygiene' sector on TV during Jan-Sep '09. 'Tooth pastes' and 'fairness creams' with 17 per cent and 12 per cent share were at second and third place respectively in the list of top 10 'personal care/personal hygiene' categories on TV during Jan-Sep '09.

Top advertisers of personal care/personal hygiene sector on TV
  • 'HUL' has the highest share i.e. 37 per cent of overall advertising of 'personal care/personal hygiene' sector on TV, followed by 'Reckitt Benckiser (India) Ltd' and 'Colgate Palmolive India Ltd' each with 10 per cent share during Jan-Sep '09. Top 10 advertisers contributed for 86 per cent share of overall 'personal care/personal hygiene' sector TV ad pie during Jan-Sep '09.

Volume growth of services sector on TV during Jan-Sep '09
  • Compared to Jan-Sep '08, TV ad volumes of 'services' sector have observed growth of 13 per cent during Jan-Sep '09.

Share of categories under services sector on TV during Jan-Sep '09
  • Top 3 categories of services sector i.e. 'DTH service providers', 'Internet services general' and 'properties/real estate' together contributed for 68 per cent share during Jan-Sep '09. 91 per cent share was accounted by the top 10 categories of 'Services' sector on TV during Jan-Sep '09.

Top advertisers of services sector on TV
  • 'Sun Direct TV Pvt Ltd', 'Bharti Airtel Ltd' and 'Dish TV India Ltd' were the top 3 advertisers of 'services' sector on TV during Jan-Sep'09. Top 10 advertisers share aggregates to 38 per cent of overall 'services' sector TV ad pie during Jan-Sep '09.

Watch out for forthcoming interesting analyses in future.

 
(Analysis from AdEx India - A Division of TAM Media Research)


 
 
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