Snapshot
of TV advertising during Q1 '09 - Part 1
(12
May, 2009) |
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Key
Findings: -
20 per cent rise in TV advertising during the first quarter of 2009 compared to
same period in 2008.
- 'F&B'
sector had the maximum share of overall TV advertising during the first quarter
of 2009.
- 'Social
advertisement' was the top category on TV during Jan-Mar '09.
- 'HUL'
leads in TV advertising during the first quarter of 2009.
-
'LIC Jeevan Varsha' topped the list of new brands advertised on TV during Q1'09.
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Volume
growth of TV advertising during Q1 '09 |
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-
During the first quarter of 2009, TV advertising has seen a rise of 20 per cent
compared to the same period in 2008.
Share
of sectors in TV advertising during Jan-Mar '09 |
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Top 10 sectors contributed for 60 per cent share in overall TV advertising during
Q1 '09. 'Food & Beverages' sector leads with 17 per cent share. 'Personal
care/personal hygiene' and 'telecom/internet service providers' with 9 per cent
and 6 per cent share were at second and third position in the top 10 list of sectors
on TV during this period.
Contribution
of top categories in TV advertising during Q1 '09 |
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During the first quarter of 2009, 31 per cent share was contributed by the top
10 categories. 'Social advertisement', 'cellular phone service' and 'aerated soft
drink' were the top three categories on TV. Five out of the top 10 categories
on TV belonged to 'FMCG' sector while two were from the 'auto' sector.
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| Key
advertisers on TV during Q1 09 |
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'HUL' maintained its first position on TV during the first quarter of 2009 and
2008. Compared to Q1 '08, three advertisers - 'Cadburys India Ltd', 'Smithkline
Beecham' and 'Procter & Gamble' - had recorded a positive shift in their respective
ranks to be in the top 10 advertisers list of Q1 '09. 'Vodafone Essar Ltd', which
was at the third position during Q1 '08, moved down to the ninth position in the
top 10 advertisers list of Q1'09.
New
brands advertised on TV during Q1'09 |
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- 'LIC
Jeevan Varsha', 'Mahindra Xylo' and '7 Up Natural Lemon Flavour' were the top
3 new brands advertised on TV during the 1st quarter of 2009. Top 10 new brand
list was a mix of five brands of 'FMCG' sector, three of 'auto' sector and two
from 'banking/finance/investment' sector.
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| (Analysis from AdEx India - A Division of TAM Media Research) |
