|
|
| |
| |
-
Top 10 advertisers contributed for 95 per cent share of
overall advertising share of beverages sector in TV during
Jan-May '09.
- 'Coca
Cola India' was the top advertiser of beverages sector
in TV followed by 'Pepsi Co' and 'Smithkline Beecham'
with 23 per cent and 15 per cent share respectively during
Jan-May '09.
New
brands of beverages sector advertised on TV during Jan-May
'09
|
| |
|
|
| |
- During
Jan-May '09,2 brands of Pepsi Co viz '7Up Natural Lemon
Flavour' and '7 Up Nimbooz' occupied the first and third
position respectively in the Top 10 new brands of beverages
sector advertised on TV.
- Whereas,
'Cadburys Bournvita Plus Plus' belonging to 'Cadburys
India' was at second place.
- Top
10 list of new brands of beverages sector advertised on
TV, was a mix of six brands of 'aerated soft drink' and
two were of 'milk bseverages'.
Share
of beverages sector in national and regional channels
|
| |
|
|
| |
-
Beverages sector advertising on regional and national
channels was in the ratio of 52:48 during Jan-May '09.
- 'Tamil
Nadu' had the maximum share of overall advertising of
beverages sector on regional channels followed by 'Andhra
Pradesh' and 'West Bengal' with 17 per cent and 15 per
cent share respectively.
Top
celebrities endorsing beverages brands on TV
|
|
|
| |
| |
-
During Jan-May '09, 'MS Dhoni', 'Genelia D'Souza' and
'Katrina Kaif' were the top three celebrities endorsing
bseverages brands on TV.
Watch
out for forthcoming interesting analyses in future. |
| |
| (Analysis from AdEx India - A Division of TAM Media Research) |
