|
|
| |
| |
-
Compared to 2007, 'milk and related products' was the
fastest growing category of F&B sector on TV followed
by 'beverages' and 'confectionary' category in 2008.
Top
advertisers of Food & Beverage sector on TV
|
|
|
| |
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- 'Coca
Cola India', 'Pepsi Co' and 'Cadburys India' were the
top three advertisers under F&B sector on TV in 2008.
F&B
categories with maximum new launches on TV
|
|
|
| |
-
More than 50 per cent share of new brands launched were
contributed together by 'packaged food' and 'ready to
eat' category of F&B sector on TV during 2008.
New
F&B brands launched on TV in 2008
|
|
|
| |
- 'Bingo
Mad Angles Achaari Masti', 'Lays Fight For Your Flavour'
and 'Horlicks Women's' were the Top three new brands advertised
under F&B sector on TV during 2008.
Share
of F&B brands advertising on national vs regional channels
|
| |
|
|
-
During 2008, advertising of F&B brands on national
and regional channels was in the ratio of 53:47.
Watch
out for forthcoming interesting analyses in future. |
| |
| (Analysis from AdEx India - A Division of TAM Media Research) |
