Overview
of TV Advertising in 2008* - Part 1
(6
January, 2009) |
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Key
Findings: -
26 per cent rise in TV ad volumes during 2008* compared to same period in 2007.
- 'Food
& Beverages' was the Top sector in TV advertising during 2008*.
- 'Cellular
Phone Service' category had maximum TV ad volumes during
2008*.
- 'HUL'
maintained its first rank in both the years 2008* and 2007.
Data
for 2008* available till 27th Dec '08 |
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Volumes
Growth in TV advertising during 2008*.
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-
During 2008*, TV advertising has recorded growth of 26 per cent compared to 2007.
Share
of sectors in TV advertising during 2008*.
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-
'Food & Beverages' sector leads with 13 per cent share
of overall TV ad volumes followed by 'Personal Care/Personal
Hygiene' and 'Services' sector with 9 per cent and 6 per
cent share respectively during 2008*.
Category
movers on TV during 2008*.
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'Cellular Phone Service', 'Social Advertisements', 'Toilet Soaps' and 'Cars/Jeep'
categories maintained their respective ranks in 2008* and 2007.
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Rank
shift of top advertisers on TV in 2008*.
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-
Compared to 2007, 3 advertisers moved up maximum places
to be among the top 10 advertisers list on TV during 2008*
viz. 'ITC Ltd',' Vodafone Essar Ltd' and 'Cadburys India
Ltd'.
Top
New Brands advertised on TV during 2008*. |
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- 'Virgin
Mobile', 'Lux Strawberry Cream' and 'Vodafone Customer Care' were the Top 3 new
brands advertised on TV during 2008*.
Watch
out for forthcoming interesting analyses in future. |
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| (Analysis from AdEx India - A division of TAM Media Research) |
