Overview
of OTC sector advertising on TV during Jan-Sep '09
(1
December, 2009) |
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Key
Findings: -
TV advertising of OTC sector grew by 44 per cent during Jan-Oct '09 compared to Jan-Oct
'08.
- 'Rubs/Balms'
was the top OTC category advertised on TV during Jan-Oct '09.
- 'SmithKline
Beecham' was the number one advertiser of OTC sector on TV during Jan-Oct '09.
- More
than half of the OTC sector advertising on regional channels
during Jan-Oct '09.
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Volume
growth of OTC sector on TV during Jan-Oct '09
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- During Jan-Oct
'09, TV advertising of OTC sector has recorded growth of 44 per cent compared to same
period in 2008.
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| Share
of OTC categories on TV during Jan-Oct '09 |
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-
'Rubs/Balms', 'Contraceptives', 'Analgesic/Cold Tablets'
were the top three OTC categories advertised on TV during
Jan-Oct '09.
- During
Jan-Oct '09, top 10 categories accounted for 80 per cent
of overall advertising share of OTC sector on TV.
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| Growing
sub categories of OTC sector on TV during Jan-Oct '09 |
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Compared to Jan-Oct '08, 'Condoms' category recorded highest
growth in its TV ad volumes under OTC sector followed
by 'Contraceptives' and 'Range of Oral Hygiene Products'
during Jan-Oct '09.
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Top
advertisers of OTC sector on TV during Jan-Oct '09
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'Smithkline Beecham', 'Mankind Pharma Ltd' and 'Paras
Pharmaceutical Ltd' were the top three advertisers of
OTC sector on TV during Jan-Oct '09.
- Top
10 advertisers contributed for 54 per cent of overall advertising share of OTC sector
on TV during Jan-Oct '09.
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| New
brands of OTC sector on TV during Jan-Oct '09 |
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'Unwanted-72',' Moov Neck Shoulder' and 'Vicco Narayani
Cream' were the top three new brands of OTC sector advertised
on TV during Jan-Oct '09.
- Top
10 list of new OTC brands advertised on TV comprised of
two brands each of 'Rubs/Balms', 'Acne Preparations' and
'Vitamins/Tonics/Health Supplement' category during Jan-Oct
'09.
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| Advertising
of OTC sector on (National vs Regional) channels |
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During Jan-Oct '09, advertising of OTC sector on regional
and national channels was in the ratio of 52:48 during
Jan-Oct'09.
- 'West
Bengal', 'Maharashtra' and 'Tamil Nadu' were the top three
states in advertising of OTC brands on regional channels
during Jan-Oct '09.
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| (Analysis from AdEx India - A Division of TAM Media Research) |
