Overview
of Insurance Sector advertising on TV during FY 08 -09
(21 April, 2009) |
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Findings:
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35 per cent rise in TV ad volumes of insurance sector
during FY 2008-09 compared to FY 2007-08.
- 'Life
Insurance' had the huge share of insurance sector advertising
on TV during FY 2008-09.
- 'LIC'
was the top advertiser in insurance sector advertising
on TV during FY 2008-09.
- 'LIC
Jeevan Varsha' was the most advertised new brand of insurance
sector on TV during FY 2008-09.
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Volumes
growth of insurance sector on TV during FY 2008-09
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TV ad volumes of 'insurance sector' has seen 35 per cent
rise during FY 2008-09 compared to FY 2007-08.
Quarterly
advertising share of insurance sector on TV
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TV ad volumes of 'insurance sector' was more than 40 per
cent during the end of the current financial year.
Share
of sub sectors of insurance sector on TV during FY 2008-09
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'Life insurance' and 'non life insurance' advertising
on TV was in the ratio of 85:15 during FY 2008-09.
- Among
'non life insurance', 'general insurance' had the maximum
share of 57 per cent followed by 'general health/accident
insurance' and 'general educational insurance' with 23
per cent and 18 per cent share respectively during FY
2008-09.
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Top
advertisers of insurance sector on TV during FY 2008-09
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'LIC', 'HDFC Standard Life Insurance Co Ltd' and 'ICICI
Prudential Life Insurance Co Ltd' were the top three advertisers
of 'insurance sector' on TV during FY 2008-09.
New
brands of insurance sector on TV during FY 2008-09
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- 'LIC
Jeevan Varsha', 'Birla Sunlife Retirement Solution' and
'Sahara India Life Insurance' were the top three new brands
of insurance sector advertised on TV during FY 2008-09.
- Two
brands each of 'Bajaj Allianz Life Insurance Co Ltd' and
'Life Insurance Corporation Of India' made it to the top
10 new brands of 'insurance sector' advertised on TV during
FY 2008-09.
Contribution
of national and regional channels in advertising of insurance
sector
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'Insurance sector' advertising on national & regional
channels was in the ratio of 67:33 during FY 2008 -09.
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| (Analysis from AdEx India - A Division of TAM Media Research) |
