Overview
of advertising of Air Conditioners on TV in January-April 2008
(10 June, 2008) |
| |
| |
| Key
Findings: -
 Air Conditioner
advertising saw a growth of 49 per cent on TV during January-April 2008 compared
to January-April 2007. -
'Godrej & Boyce Mfg Company Ltd' was number one advertiser of Air Conditioners
on TV during January-April 2008.
-
'Godrej Eon Air Conditioners' topped the chart of top brands of Air Conditioners
on TV during January-April 2908.
-
Regional Channels had 25 per cent share of overall Air Conditioners advertising
share on TV during January-April 2008.
-
45 per cent rise in average number of Air Conditioner ads advertised per day on
TV during January-April 2008 compared to January-April 2007.
|
| |
|
Volume
Growth of Air Conditioners on TV in January-April 2008. |
|
|
|
|
-
49 per cent growth in TV advertising of Air Conditioners during January-April
2008 compared to January-April 2007.
Top
five Advertisers of Air Conditioner on TV. |
|
| |
| |
-
Top five advertisers of Air Conditioner contributed for 59 per cent share of overall
Air Conditioner ad pie on TV during January-April 2008.
-
'Godrej & Boyce Mfg Company Ltd', 'Voltas Limited' and 'Samsung India Electronics
Ltd' were the top three Air Conditioner advertisers on TV during January-April
2008.
Top
five Brands of Air Conditioner on TV. |
|
|
| |
| |
-
During January-April 2008, 'Godrej Eon Air Conditioners' leads with 16 per cent
share of overall Air Conditioner advertising on TV followed by 'Voltas Vertis
Gold' and 'Samsung Bio Sleep' with 14 per cent and 13 per cent share respectively.
- Share
of Top five Air Conditioner brands aggregates to 59 per cent of Air Conditioners
ad pie on TV during January-April 2008.
|
| Share
of Air Conditioner advertising on TV (Regional vs. National) in January-April
2008. |
|
|
| |
| |
-
During January-April 2008 advertising of Air Conditioners on National and Regional
channels was in the ratio of 75:25.
-
'Tamil Nadu ' and 'Andhra Pradesh' leads in advertising of Air Conditioners on
Regional Channels during January-April 2008.
-
During January-April 2008, the Top five states were from the South zone which
contributed for 83 per cent share of overall Air Conditioner advertising on Regional
Channels.
Growth
in Average Ads/Day of Air Conditioners on TV during January-April 2008. |
| |
|
|
| |
-
Compared to January-April 2007, average number of ads of Air Conditioners on TV
rose by 45 per cent during January-April 2008.
Overview
of Air Conditioners category advertising on TV during 2007 Volume
Growth of Air Conditioners on TV during 2007. |
|
|
| |
| |
-
9 per cent drop in advertising of Air Conditioners on TV during 2007 compared
to 2006.
- High
share of Air Conditioners advertising during the first half of 2007 and 2006.
New
Air Conditioner brands advertised on TV during 2007. |
| |
|
|
| |
-
'Godrej Eon Air Conditioners', 'Hitachi Vi Series AC' and 'Fedders Lloyd AC' were
the top three new Air Conditioner brands advertised on TV during 2007.
Watch
out for forthcoming interesting analyses in future. |
| |
| (Analysis from AdEx India - A Division of TAM Media Research) |
