Overview
of Two Wheelers advertising on TV during H1 2008
(29
July, 2008) |
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Key
Findings: -
 4
per cent rise in TV advertising of 'Two Wheelers' during January - June 2008 compared
to same period in January - June 2007. -
Advertising of 'Motorcycle' dominates under 'Two Wheelers' category on TV during
H1 2008.
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'Bajaj Auto Ltd' was the top advertiser under 'Two Wheelers' category advertising
on TV during January - June 2008.
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'TVS Flame' was the most advertised new brand of Two Wheeler on TV during H1 2008.
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Share
of Two Wheelers in Auto* Sectors during H1 2008. |
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- During
H1 2008, 'Two Wheelers' with 43 per cent share followed the number one 'Cars/Jeeps'
category in advertising of Automobiles sector on TV.
Volume
Growth of Two Wheelers on TV during H1 2008. |
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During H1 2008, TV advertising of 'Two Wheelers' saw a rise of 4 per cent compared
to H1 2007.
Share
of Sub Categories of Two Wheelers on TV during H1 2008. |
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- 'Motorcycle'
had the largest share i.e. 75 per cent of overall advertising share of 'Two Wheelers'
on TV followed 'Scooterette' with 20 per cent share during H1 2008.
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| Top
Advertisers of Two Wheelers on TV during H1 2008. |
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- Top
three advertisers 'Bajaj Auto Ltd', 'TVS Motor Company' and 'Hero Honda Motors
Ltd' accounted for 76 per cent share of overall 'Two Wheelers' advertising share
on TV during H1 2008.
New
Two Wheeler brands advertised on TV during H1 2008. |
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- During
H1 2008, 'TVS Flame' leads with 44 per cent share of overall share of New Two
Wheeler brands advertised on TV, followed by 'Yamaha Gladiator SS/RS' and 'Honda
Aviator' with 21 per cent and 14 per cent share respectively.
Share
of Two Wheelers advertising (National vs. Regional). |
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During H1 2008, advertising of 'Two Wheelers' on National and Regional channels
was in an advertising ratio of 66:34.
- Tamil
Nadu, Andhra Pradesh and Karnataka were the top three states in advertising of
'Two Wheelers' on Regional Channels.
Watch
out for forthcoming interesting analyses in future. |
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| (Analysis from AdEx India - A Division of TAM Media Research) |
