Indiantelevision.com > AdEx India Analysis > Snapshot on Airline sector advertising on TV in 2007
Indiantelevision.com
presents AdEx India Analysis
Snapshot on
Airline sector advertising on TV in 2007
(19 February, 2008)
Key
Findings:
Airline sector advertising on TV grew by 6 per cent in 2007 over
2005.
High
advertising in Airline sector during the fourth Quarter across
2006 and 2007.
News channels garnered 49 per cent share of Airline sector advertising
in 2007.
International Airlines had larger share of Airline sector advertising
on TV during 2007.
Volume
Growth in Airline sector.
TV advertising of Airline sector saw a dip of 15 per cent during
2007 compared to 2006.
Quarterly
advertising share of Airline sector.
Airline
sector advertising on its peak during fourth quarter of 2006
and 2007.
Airline
sector advertising increased by 64 per cent during the second
half of the year 2007 as compared to the first half of the same
year.
'Deccan Aviation Ltd' contributed 46 per cent share of overall
Airline sector advertising during the fourth quarter of 2007.
Usage
of Channel Genre in Airline sector .
News channels had the maximum share of 49 per cent of Airline
sector advertising, followed by Sports and Infotainment channels
with 15 per cent and 12 per cent share respectively during 2007.
Advertising
share (Domestic vs. International Airlines).
International
Airlines and Domestic Airlines shared the overall advertising
pie of Airline sector on TV in the ratio of 69:31 during
2007.
Volume
Growth of Airline segments.
11 per cent drop in TV advertising of International
Airlines whereas 21 per cent dip in Domestic Airlines
advertising during 2007 compared to 2006.
Top
Advertisers in Domestic and International Airlines.
TV
advertising volumes of Qatar Airways' and British Airways
together accounted for 50 per cent share of International
Airlines advertising on TV during 2007.
Top
five Domestic Airline advertisers together contributed
98 per cent share of overall Domestic Airline advertising
on TV during 2007.
Deccan
Aviation Pvt Ltd leads with 71 per cent share of overall
Domestic Airline advertising on TV followed by Kingfisher
Airlines Ltd and Jet Airways (I) Pvt Ltd with 11 per
cent and 10 per cent share respectively during 2007.
Note:
The merger of Deccan Aviation Pvt Ltd and Kingfisher
Airlines Ltd took place around mid of Dec '07 and so the
two entities are kept as separate advertisers in the study.
Average
Advertising frequency per day of Airline sector on TV.
Average advertising frequency of International Airlines
aired per day on TV increased by 2 per cent and that
of Domestic Airlines saw a rise of 11 per cent during
2006 over 2007.
Watch
out for forthcoming interesting analyses in future.
(Analysis from AdEx India - A Division of TAM Media Research)
