Snapshot
on TV Advertising in Q1 2008 - Part 2
(29 April,
2008) |
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Key
Findings:
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Radio Channel Promotion grew by 33 per cent on TV whereas
Print Promotion saw a growth of 13 per cent during Q1
'08 compared to Q1'07.
- 'IPL
Cricket Ka Karmayudh' was the most advertised new brand
on TV during Q1 '08.
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60 per cent of overall TV advertising on National Channels
during Q1 '08.
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Tag Promo accounted for 38 per cent share of overall advertised
on TV.
- 13
per cent rise in Average advertising frequency per day
on TV during Q1 '08 compared to Q1 '07.
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Volume
Growth in Radio Channel Promotion on TV during Q1'08.
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During Q1 '08, Radio channel Promotion saw a growth of
33 per cent on TV compared to the same period in 2007.
Volume
Growth in Print Media Promotion on TV during Q1 '08.
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Advertised volumes of Print media Promotion on TV grew
by 13 per cent during Q1 '08 over Q1 '07.
Categories
with maximum new launches on TV during Q1 '08.
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During Q1 '08, maximum number of new brands were launched
under 'Properties/Real Estate' category followed by 'Corporate/Brand
Image' and 'Educational Institutions'.
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Top
New Brands advertised on TV.
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During Q1 '08, 'IPL Cricket Ka Karmayudh' ,'Virgin Mobile'
and 'Bajaj Allianz New Unit Gain' were the top three new
brands advertised on TV.
Share
of TV Advertising (National vs. Regional Channels).
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- During
Q1 '08 TV advertising split of National and Regional Channels
was in the ratio of 60:40.
Share
of TV Advertising (Commercial vs. Tag Promo).
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During Q1 '08 Commercial and Tag Promo were appeared in
an advertising ratio of 62:38.
Growth
in average advertising frequency on TV.
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Compared to Q1'07, Average advertised aired per day seen
a growth of 13 per cent in TV during Q1 '08.
Watch
out for forthcoming interesting analyses in future.
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| (Analysis from AdEx India - A Division of TAM Media Research) |
