Overview
of Travel & Tourism sector advertising on TV during 2007
(8 April
2008) |
| |
| |
|
Key
Findings:
-
49 per cent growth in Travel & Tourism advertising
on TV during 2007 compared to 2005
-
52 per cent of advertising by Government* Tourism Department
in Travel & Tourism sector during 2007
-
Ministry of Tourism was the top advertiser in Travel &
Tourism sector on TV during 2007
-
Vibrant Gujarat International Kite Festival 2007 topped
the chart of new brands in Travel & Tourism sector
on TV during 2007
Note:
Government*: Central/State Tourism Departments in India
|
| |
|
Growth
in Travel & Tourism advertising
|
| |
|
|
| |
-
2 per cent drop in Travel & Tourism advertising on
TV in 2007 compared to 2006
-
During 2006, Travel & Tourism advertising saw a rise
of 52 per cent compared to 2005.
Quarterly
advertising share of Travel & Tourism sector
|
| |
|
|
| |
- During
2007, Travel & Tourism sector advertising increased
by 17 per cent during the first half compared to the second
half of year.
Share
of Travel & Tourism sector (Government* vs Private Advertisers)
|
| |
|
|
| |
-
Travel & Tourism advertising on TV was shared by the
Government* Tourism Departments & Private advertisers
in the ratio of 52:48 during 2007.
|
|
Top
10 Advertisers of Travel & Tourism sector on TV in 2007
|
|
|
|
|
|
|
-
First and third positions were occupied by the Government*
Tourism Departments viz Ministry of Tourism and Madhya
Pradesh Tourism during 2007.
-
The top 10 advertisers list on TV comprised five each
under Government* Tourism Departments and Private/International
advertisers during 2007.
(Government*:
Central/State Tourism Departments in India)
Top
New launches in Travel & Tourism sector on TV
|
|
|
|
|
|
|
-
Sochi 2014 and Pyeongchang Korea were at second and third
place in the top 10 new brand launches in Travel &
Tourism sector on TV during 2007.
- The
International Olympic Committee has designated Sochi as
the host city of the 2014 Olympic and Paralympics Winter
Games and Pyeongchang Korea was one of the bid cities.
Watch
out for forthcoming interesting analyses in future.
|
| |
| (Analysis from AdEx India - A Division of TAM Media Research) |
