Volume Growth in TV advertising during January-September 2007.

• The number of advertisers on TV increased from 6937 in January-September 2006 to 7873 in January-September 2007.
• M-Tech Developers Pvt Ltd, Wrangler Helmet and UTI Bank showed the maximum growth in ad volumes during January-September 2007 over January-September 2006.

• The number of advertisers rose by 10 per cent during third quarter of 2007 compared to the same period in 2006.
• TV advertisements volume saw a rise of 13 per cent during Q3 2007 compared to Q1 2007.
  

• Among the top categories of 'Food and Beverages' sector, 'Aerated Soft Drink', 'Milk Beverages' and 'Biscuits' together accounted for 34 per cent of the advertising volume.
• Whereas 'Toilet Soaps' and 'Tooth Pastes' category together contributed 49 per cent share in 'Personal Care/Personal Hygiene' sector.

'Cellular Phone Services' escalated to the number one position in January-September 2007 from fifth place in January-September 2006, where 'Bharti Airtel Ltd' was the key players under the category. 'Internet/SMS Service' moved up by 14 places with a growth of 102 per cent in its ad volume during January-September 2007 over January-September 2006. 'Homeshop18' had the maximum advertising volume under 'Internet/SMS service'. Share of Top 10 advertisers on TV during January-September 2007.

Top 10 advertisers together contributed 19 per cent share in overall TV advertising. HUL focused its advertising on 'Lux', 'Fair and Lovely Multivitamin' and 'Pepsodent Complete Germi Check'. Reckitt Benckiser (India) Ltd took the second place and advertised maximum for 'Easy off bang', 'Dettol; and 'Harpic Power'. Positioning of Top advertisers on TV.

'Bharti Airtel Ltd' moved up to 10th place in January-September 2007 from 21st rank in January-September 2006. Whereas 'Smithkline Beecham' and 'Brooke Bond Lipton India Ltd' had shifted four places up and stood at seventh and ninth place in January-September 2007. Average advertisements per day on TV.

Average advertisements aired per day on TV rose from approximately 35612 advertisements/day in January-September 2006 to 46647 advertisements/day in January-September 2007. 'Office Automation' , 'Services' and 'Computers' category recorded maximum rise in its average advertisements/day during January-September 2007 over January-September 2006. Watch out for the sequel of the Newsletter which will show an in-depth analysis of advertising on TV. Watch out for forthcoming interesting analyses in future.

(Analysis from AdEx India - A Division of TAM Media Research)