Indiantelevision.com > AdEx India Analysis > Snapshot of TV Advertising by 'Instant Foods/Meals' during January-August 2007

Indiantelevision.com presents AdEx India Analysis


Snapshot of TV Advertising by 'Instant Foods/Meals' during January-August 2007 (16 October, 2007)

Key Findings:

Television advertising of 'Instant Foods/Meals' grew by 19 per cent during January-August 2007 compared to same period in 2006.
'Noodles/Pasta' took the largest chuck of the ad pie i.e. 65 per cent.
'Instant Foods/Meals' advertisers had almost an equal share on general entertainment and kids channels.
Nestle India Ltd was the number one advertiser with an advertising share of 45 per cent.
Four out of top ten new brands advertised on TV belonged to Nestle India Ltd.
Average ads per day aired on TV by the players of 'Instant Foods/Meals' increased from 155 in January-August 2006 to 173 in January-August 2007.

Volume Growth of 'Instant Foods/Meals' on Television during January-August 2007.

'Instant Foods/Meals' had three per cent share in overall TV advertising of F&B sector during January-August 2007.
17 brands under the 'Instant Foods/Meals', which had nil advertising figures in January-August 2006, accounted for 50 per cent of the advertising share in January-August 2007.

Segment of 'Instant Foods/Meals' on TV during January-August 2007.

94 per cent of the advertising share under the 'Noodles/Pasta' category was contributed by top three advertisers namely Nestle India Ltd, ITC Ltd and Asian Thai Foods Pvt Ltd.
Under the 'Instant Soup Mixes' segment Hindustan Unilever Ltd advertised the most.
Hatsun Agro Products Ltd was the top advertiser under the 'Ready to Eat' category.

Usage of Genre by the players of 'Instant Foods/Meals' during January-August 2007.

Under the general entertainment channels (GECs), regional GECs took the maximum advertising share followed the Hindi GECs.
'Instant Soup Mixes" chose to advertise more on General Entertainment channels, whereas Noodles/Pasta' preferred the kids channels.
Maggi Rice Noodle Mania-Shahi Pulao was seen maximum on GECs whereas Sunfeast Pasta Treat focused its advertising on the kids channels.

Top ten Advertisers of 'Instant Foods/Meals' on TV in January-August 2007.

Nestle India Ltd was the top advertiser with 45 per cent of the advertising share and it focused its advertising on 'Noodles/Pasta' brands.
Hindustan Unilever Ltd took the second place with 25 per cent share and advertised only for its brand Knorr Soup.

New brands of 'Instant Foods/Meals' advertised on Television.

There were 16 new brands under the 'Instant Foods/Meals' sector on Television during January-August 2007.
Three out of top ten new brands of 'Noodles/Pasta' belonged to Nestle India Ltd.

Average advertising frequency of 'Instant Foods/Meals' on TV during January-August 2007.

Maximum advertising growth in average ads scheduled per day under the 'Ready to Eat' category i.e. from two ads per day in January-August 2006 to nine ads per day in January-August 2007.
MTR Ready to Eat Palak Paneer was the only brand which grew by 14 times in terms of average ads scheduled per day over the period of one year.

Watch out for forthcoming interesting analyses in future.

(Analysis from AdEx India - A Division of TAM Media Research)