Indiantelevision.com > AdEx India Analysis > Snapshot of Loans Advertising on TV January-September 2007

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Snapshot of Loans Advertising on TV January-September 2007 (13 November, 2007)

Key Findings:

"Loans" contributed six per cent share in Banking/Finance/Investment sector, with 13 per cent dip in advertising volumes on TV in January-September 2007 over January-September 2006.
Private players advertising share rose from 68 per cent in January-September 2006 to 94 per cent in January-September 2007.
Third quarter of the year 2007 saw the maximum "Loan" advertising.
Private players and PSU's offered maximum of "Housing/Construction Loans".
"LIC Housing Finance" and "SBI" topped the advertisers list.
Maximum new schemes offered by private players related to "Personal/Professional Loans" whereas PSU's focused on "Housing/Construction Loans".

Advertising share of "Loans" and their growth.

"Loans" category of "Banking/Finance/Investment" sector saw a dip from nine per cent in advertising volumes during January-September 2006 to six per cent in January-September 2007.
The number of loan schemes advertised on TV dropped by 21 per cent in January-September 2007 as compared to January-September 2006.

Share of PSU's and private players in advertising.

Private player's grabbed huge advertising share in January-September 2007 leaving PSU's with a meager six per cent share.
25 loan schemes offered by Private players contributed 94 per cent of advertising share as compared to six per cent share contributed by 24 loan schemes of PSU's.
Huge advertising by 'Mahindra Finance' and 'ICICI Bank Home Search' in January-September 2007 over January-September 2006.

Quarterly advertising trend of "Loan" players.

Steady Advertising by PSU's across quarters.

Nearly 50 per cent of advertising by Private players and PSU's in the third quarter of the year 2007.

Advertising growth of Private players and PSU's in "Loans" category.

Though there is dip in number of Loan schemes offered by Private players, there was a rise of 22 per cent in their advertising volumes in January-September 2007 as compared to the same period of previous year.
There was a huge fall in number of loan schemes as well as the adverting of PSU's.

Type of Loan schemes offered by Private Players and PSU's

Private players and PSU's focused on 'Housing /Construction' loans.
Private players had a high advertising share in 'Personal/Professional' loans whereas PSU's offered more schemes in "Education" loan category.

Top players offering loan schemes.

The Top private player "LIC Housing Finance" offered "Housing/Construction Loan" scheme only whereas "Fullerton India Credit Corporation" offered schemes related to "Personal/Professional Loan" and "Multiple Loan" category.
SBI, under the PSU, offered overall nine schemes across various types of loans i.e. Housing/Construction, Personal/Professional, Auto as well as Education category.

New Loan offers by Private players and PSU's in January-September 2007.

Overall eight new loan schemes were advertised by the private players, whereas six new schemes were advertised by PSU's on TV in January-September 2007.
During January-September 2007 maximum new loan schemes offered by private players belonged to 'Personal/Professional' category however PSU's focused on 'Housing/Construction' category.

Watch out for forthcoming interesting analyses in future.

(Analysis from AdEx India - A Division of TAM Media Research)