Insurance Sector advertising on TV in the year 2006 (27 March,
2007)
Key
Findings:
A
high 27 per cent share of ad volumes garnered by Insurance sector in Banking/Finance/
Investment industry on TV in the year 2006.
47
per cent rise in ad volumes of Insurance sector on TV in the year 2006 over 2005.
Nearly 90 per cent share of ad volumes garnered by 'Life Insurance' products on
TV in year 2006.
Q1
saw the maximum ads of Insurance sector on TV in the years 2005-2006.
High
ad volumes of Insurance sector contributed by Hindi News channels.
Private
players dominated advertising with 81 per cent share on TV in year 2006.
'HDFC
Standard Life Insurance' topped the advertisers list on TV.
This
week, AdEx India looks at the advertising trends of the Insurance Sector in the
year 2006.
Penetration
of Insurance sector in Banking/Finance/Investment Industry on TV in the year 2006
The Insurance
sector accounts for 27 per cent share of ad volumes in Banking/ Finance/Investment
Industry on TV in the year 2006.
Growth
in Insurance Sector advertising on TV in 2006 compared to previous year.
47 per cent
rise was registered in ad volumes of Insurance sector on TV in the year 2006 compared
to 2005.
Segments
of Insurance Sector on TV in the year 2006.
Insurance
advertising on TV driven by 'Life Insurance' with 89 per cent share of volumes
in the year 2006.
Nearly
equal share of ad volumes contributed by the other three segments i.e. Health/Accidents,
General Insurance and Educational Insurance.
Growing
segments of Insurance Sector on TV in the year 2006 compared to 2005.
Fire
Insurance saw the maximum 165 per cent rise in ad volumes on TV in 2006 compared
to the previous year.
Other
three segments showing growth in ad volumes were Health/ Accidents, Business and
Life Insurance.
Quarterly
trend of advertising of Insurance Sector on TV across the years 2005-2006.
The
first quarter saw the highest number of ads by Insurance companies on TV across
the years 2005-2006.
A small peak was also seen in the last quarter of the year.
Channel
Genres used by the Insurance advertisers in the year 2006.
Hindi
News channels had the maximum 22 per cent share of ad volumes followed by Regional
GECs with 17 per cent share on TV in the year 2006.
English
News at third position with 12 per cent share.
Contribution of Public and Private Players in Insurance sector on TV in 2006.
Insurance
sector advertising ruled by Private players with 81 per cent share of volumes
whereas Public players had a 19 per cent share on TV in year 2006.
Top
five Advertisers of Insurance sector on TV in the year 2006.
Second
position saw public sector insurer among the Top five list in 2006.
The
Top five Advertisers contributed 66 per cent share of ad volumes on TV in the
year 2006.
'HDFC
Standard Life Insurance' leads advertising with 24 per cent% share followed by
LIC with 18 per cent share
Top
New Brands launched in the Insurance sector on TV in the year 2006.
Among
the Top ten new entrants of Insurance sector in the year 2006, eight of them belong
to 'Life Insurance'.
'Reliance
Connect two Life Insurance Plan' was on Top followed by 'ICICI Prudential Education
Insurance' on TV in the year 2006.
Average
number of ads per day in Insurance sector on TV across years 2005-2006
Insurance
sector saw a rise in average number of ads on TV from 297 in the year 2005 to
426 in year 2006.
Watch
out for forthcoming interesting analyses in future.
(Analysis
from AdEx India - A Division of TAM Media Research)
A
high 27 per cent share of ad volumes garnered by Insurance sector in Banking/Finance/
Investment industry on TV in the year 2006.
