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Indiantelevision.com presents AdEx India Analysis


Snapshot on TV Advertising in first half of 2007 - Part 2 (17 July, 2007)

Key Findings:

Before we begin with the analysis of TV advertising in the first half of 2007 Part 2, let's have a quick re-cap of the preceding Newsletter:

TV advertising up by 31 per cent in H1 2007 over H1 2006.
'Food and Beverages' was the lead runner in the first half of 2007.
Social Advertisements, Toilet Soaps and Aerated Soft Drinks maintained their Top three positions in H1 2007.
HLL, the unbeatable player topped on TV in H1 2007.

This week AdEx India brings to you the second part of TV Advertising in the first half of 2007.

Today's Highlights:

GEC saw the highest 36 per cent of ad volumes followed by News channels in H1 2007.
Radio Stations saw a huge 3.5 times growth in advertising however 70 per cent rise by Print publications on TV in January-June 2007 over January-June 2006.
www.homeshop18.com topped the chart among the Exclusive advertisers on TV.
Usage of Commercial and Tag Promo in 59:41 ratio.

Contribution of Channel Genres on TV in January-June 2007.

Nearly 40 per cent of ad volumes in GEC were contributed by F and B, Personal Care/ Hygiene and Hair Care sector.
Maximum growth in advertising was registered by Religious channels however News channels and GEC saw a rise of 52 per cent and 29 per cent respectively in H1 2007 over H1 2006.

Top Categories across Top Channel Genres in the first half of 2007.

Growth in advertising by Radio Stations on TV in January-June 2007.

The number of Radio station brands advertised on TV in January-June 2007 was twice that in January-June 2006 (from 5 to 12 brands in H1 2007).
Compared to January-June 2006, Asianet Radio 648 AM and Radio Mirchi 98.3 FM were the two brands with growth in advertising in January-June 2007.

Growth in advertising by Print publications on TV in H1 2007.

January-June 2007 saw launch of new editions like Mint, Prevention etc.
Hindustan Times, Sahara India Mass Communications and Lokmat Group of Publications were the Top three contributors for growth in advertising in H1 2007.

Top Exclusive players advertising on TV only.

Overall there were approx. 2500 exclusive players on TV which didn't advertised on Print or Radio medium in the first half of 2007.
Among the exclusive players, maximum players belong to Services sector.

Top ten New brands launched on TV during January-June 2007.

Approx. 3600 new brands were advertised on TV in the first half of 2007.
Among the new entrants, www.homeshop18.com portal topped advertising on TV during H1 2007.
Government of India started with health awareness program (related to chickens).

Share of Commercial andTag Promo used on TV during January-June 2007.

A 30 per cent rise was registered in no. of Commercials in H1 2007 over H1 2006 however Sponsored advertising saw a 14 per cent rise.
HLL, Coca Cola and Pepsi Co, the Top players with maximum usage of Tag Promos in H1 2007.

Watch out for forthcoming interesting analyses in future.

(Analysis from AdEx India - A Division of TAM Media Research)