Food and Beverages
advertising on TV in the year 2006
(9 January, 2007)
Key
Findings:
35
per cent rise in ad volumes of Food and Beverages on TV in 2006
over the previous year.
Aerated
Soft Drinks and Biscuits garnered the maximum share in advertising
volumes on TV in the year 2006.
Food
and Beverages advertisers had a high share of ad volumes in
the Regional GEC genre in 2006.
Peak
in Food and Beverages advertising in the month of May and September
on TV in the year 2006.
Coca
Cola lead Food and Beverages advertising on TV.
Aerated
Soft Drinks and Biscuits category saw the maximum celebrity
endorsements.
Year
2006 saw close competition between Sania Mirza and Hrithik Roshan
in endorsing Food and Beverages brands.
TThis
week, AdEx India looks at the advertising trends in Food and Beverages
sector in the year 2006.
Growth
in Food and Beverages advertising on TV in the year 2006 compared
to previous year.
2006 saw a 35 per cent rise in ad volumes of Food and Beverages
on TV compared to the year 2005.
High
share sub-categories in the Food and Beverages sector on TV in the
year 2006.
Aerated
Soft Drinks contributed a high 14 per cent share of ad volumes
in the Food and Beverages sector on TV followed by Biscuits
with 10 per cent share in the year 2006.
Third
and fourth position saw Milk Beverages and Tea with nearly equal
8 per cent share.
Sub-categories
with the maximum growth in ad volumes on TV in 2006 over 2005.
Cooking
Paste had the highest 11 times growth in advertising in the
year 2006 compared to previous year.
Cereals/pulses
was the second highest category with five times growth in ad
volumes in 2006 over 2005.
Genre
of channels used by Food and Beverages advertisers on TV in the
year 2006.
Regional
GECs used maximum by the Food and Beverages advertisers
in the year 2006 followed by Kids genre of channels.
Monthly
advertising trend in Food and Beverages on TV in the year
2006.
Spike
in number of ads of Food and Beverages in the months
of May and September/October 2006.
The
month of May saw a rise due to maximum advertising by
Soft Drinks and September/October was on the rise due
to high advertising by Edible Oil, Spices etc categories
on TV in the year 2006.
Top
Advertisers in Food and Beverages sector on TV in the year
2006.
Interestingly,
the first 2 positions saw Aerated Soft Drinks advertisers.
Coca
Cola leads F and B advertising with 10 per cent volume
share on TV in the year 2006.
Nearly
equal share of advertising by Pepsi Co, Nestle India
and Brooke Bond Lipton on TV.
New
Food and Beverages Advertisers on TV in the year 2006.
Among
the new F&B entrants, Raja Biscuits company was
on Top followed by SKM Products on TV in the year 2006.
Food
and Beverages categories endorsed by Celebrities on TV in
the year 2006.
Among
the Food and Beverages categories, Aerated Soft Drinks
had the maximum share of advertising endorsed by celebrities
on TV in the year 2006.
Biscuits
also had a high share of advertising endorsed by celebrities.
Top
Celebrities endorsing Food and Beverages brands on TV in
the year 2006.
Among
the celebrities endorsing F&B brands, except for
Sania Mirza, other positions saw film actors and actresses
in the year 2006.
Tough
competition between Sania Mirza and Hrithik Roshan for
the Top position on TV in the year 2006.
Watch
out for forthcoming interesting analyses in future.
(Analysis
from AdEx India - A Division of TAM Media Research)
