A rise of 38 per cent in count of programs on TV channels in the
year 2006 over 2005
News Bulletin genre garnered the maximum 18 per cent share of
ad volumes closely followed by Feature Films in year 2006
Maximum
growth in ad volumes of Baseball genre in 2006
News
Bulletin had the highest count of advertisers on TV channels in
the year 2006
Feature
Films genre topped advertising on National channels whereas News
Bulletin leads in Regional channels
Maximum
program promotions used by News Bulletin genre on TV
This
week, AdEx India analyzes the advertising in Program Genres on
TV channels in the year 2006.
Count
of Programs on TV channels across the years 2005-2006.
TV channels saw a rise of 38 per cent in count of programs from
nearly 32000 in the year 2005 to 45000 programs in the year 2006.
Top
5 Program Genres on TV channels in the year 2006.
2006
saw a mix of different program genres in the Top five list.
News
Bulletin genre accounted for the maximum 18 per cent share of
ad volumes closely followed by Feature Films with 16 per cent
share on TV in the year 2006.
Music
Shows/songs genre stood at 3rd position with 9% share whereas
Drama/soap was at the 4th position.
Growth
of advertising in Top five Program Genres in year 2006 over 2005.
All
the Top five Program Genres saw rise in ad volumes in 2006, with
huge 90 per cent increase registered in ad volumes of Film Songs
compared to the previous year.
Program
Genres with the maximum growth in the year 2006 over 2005.
Four
of the Top five growing Program genres belong to Sports.
Baseball
registered the maximum six times growth in ad volumes
on TV channels in 2006 over the previous year.
Other
3 genres with high growth were Boxing, News Headlines
and Badminton.
Program
Genres with the maximum count of advertisers in year 2006.
Interestingly
genres like Interviews, Reviews, Talk shows were in
the Top 10 list with high number of advertisers using
their ads in the programs.
News
Bulletin topped among the program genres with the maximum
count of advertisers in year 2006.
Top
Program Genres across National and Regional zone channels
in year 2006.
Three
of the Top five program genres were common across National
and Regional zone channels i.e. Feature Films, News
Bulletin and Drama/ soap.
A
mix of program genres were seen in the Top five list
on National channels however Regional channels saw two
of the Music genre programs i.e. Music Shows/songs and
Film Songs in the Top five list.
Program
Genres with the maximum Program Promotions in year 2006.
Nearly
50 per cent of the advertising in Program Promotions
accounted by the Top five program genres in the year
2006.
News Bulletin had the maximum 19 per cent share of ad
volumes in Program Promotions followed by Feature Films
with 11 per cent share.
(Analysis from AdEx India - A Division of TAM Media Research)
