Indiantelevision.com presents AdEx India Analysis
 

Domestic Airlines Advertising on TV during the first half of 2006

(19 September, 2006)
 

Key Findings:

  • 35 per cent share garnered by Domestic Airlines in overall Airlines TV advertising in January-June 2006
  • 6 times jump in Domestic Airlines TV advertising in January-June 2006 over January-June 2005
  • 13 per cent share of Domestic Airlines advertising on Regional channels
  • Nearly 70 per cent share of Domestic Airlines advertising on News and Business channels in January-June 2006
  • 'Kingfisher Airlines' topped advertising on TV in January-June 2006 with 61 per cent share
  • Afternoon and Prime time band had the highest number of Domestic Airlines ads

This week AdEx India looks at the TV advertising trends of 'Domestic Airlines' during the first half of 2006.

Share of Domestic Airlines in Overall Airlines advertising on TV in January-June 2006

 
 
  • Out of overall Airlines advertising, 35 per cent share contributed by Domestic Airlines in the first half of 2006

Growth in Domestic Airlines TV advertising in the first half of 2006 compared to first half of 2005.
 
 
  • Domestic Airlines saw 6 times growth in TV advertising in January-June 2006 over January-June 2005
  • January-June 2005 had 5 times growth in Domestic Airlines advertising over January-June 2004

National vs Regional advertising by Domestic Airlines in the first half of 2006.
 
 
  • Huge 87 per cent advertising share by Domestic Airlines on National channels in January-June 2006
  • Regional channels had 13 per cent share by Domestic Airlines, with maximum share in Southern channels

Channel genre used by Domestic Airlines in the first half of 2006.
 
  • Nearly 70 per cent share of Domestic Airlines advertising on News and Business channels
  • GEC got 16 per cent share of Domestic Airlines advertising followed by 13 per cent share on Infotainment channels

Top Domestic Airlines on TV in January-June 2006.
 
 
  • Only 5 Domestic Airlines used TV advertising during January-June 2006
  • A huge 61 per cent advertising share by Kingfisher Airlines in the first half of 2006
  • Air Deccan and Jet Airways followed with 18 per cent and 14 per cent share respectively
Share of number of Ads of Domestic Airlines across various Time Bands on TV in January-June 2006.
  • Nearly equal share of advertising by Domestic Airlines during Afternoon and Prime time band in the first half of 2006
  • Dip observed in number of Domestic Airlines ads in the Evening time band

Share of Commercials vs Tag Promos used by Domestic Airlines on TV in January-June 2006.
  • 29 per cent share of total number of ads used on Tag Promos by Domestic Airlines in January-June 2006

Watch out for forthcoming interesting analyses in future.
 
(Analysis from AdEx India - A Division of TAM Media Research)
 
 
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