Indiantelevision.com presents AdEx India Analysis
 

Internet Portals Advertising on TV during the first half of 2006

(5 September, 2006)
 

Key Findings:

  • Nearly double the volume of Internet Portal advertising in January - June 2006 over January - June 2005
  • 'Recruitment' Portals garnered the highest 31 per cent share in overall Internet Portal advertising in the first half of 2006
  • Recruitment Portals had a high share of advertising on GEC while Finance and Travel Tourism Portals advertised more on Business and News channels
  • 'www.Monsterindia.com' topped advertising in Recruitment Portals during Jan-June 06
  • High share of advertising by Recruitment, Finance and Travel Tourism Portals in English language channels
  • Prime time saw the highest advertising by Recruitment Portals in Jan-June 06

This week, AdEx India looks into advertising of Internet Portals on TV during the first half of 2006.

Growth in Internet Portals advertising on TV across the first halves in 2004-2006

  • 2 times growth in 'Internet Portals' advertising in the first half of 2006 over the first half of 2005
  • January-June 2005 saw a 13 per cent rise in Internet Portals compared to first half of its previous year 2004

Share of sub-categories of 'Internet Portals' on TV in the first half of 2006
  • 'Recruitment' Portals contributed the highest 31 per cent share followed by 'General' type of Portals
  • Recruitment, General, Finance and Travel Tourism contributed 88 per cent share in overall Internet Portal advertising in the first half of 2006
  • Finance Portals could also grab 20 per cent share in the first half of 2006

Share of Channel Genres in Top 4 types of Internet Portals in January-June '06
  • Highest share of advertising by 'Recruitment' Portals in GEC genre in the first half of 2006
  • 'Finance and General' Portals used more advertising in Business channels
  • A high 39 per cent share of 'Travel and Tourism' Portals advertising on News channels

Top Brands in Top 4 types of Portals on TV in Jan-June 2006
 
  • 'www.Monsterindia.com' topped advertising in Recruitment Portals while 'www.Poweryourtrade' was on Top in Finance Portals in the first half of 2006
  • Travel Tourism Portals saw highest advertising share by 'www.ndtvtravels.com' whereas 'www.Commoditiescontrol.com' on Top in General type of Portals

TV Channel Language preferred by Top 4 types of Internet Portals in the first half of 2006
 
 
  • Recruitment, Finance and Travel Tourism Portals used high share of advertising in English language channels during January-June 06
  • General Portals used nearly equal share of advertising in Hindi and English language channels
  • Less usage of Regional channels by 'Internet Portals' in January-June 2006

Time bands preferred by Top 4 Portals on TV in the first half of 2006
 
 
  • Recruitment Portals used highest share of advertising during the Prime time i.e. '21:00-23:59' hrs
  • Other 3 types of Portals i.e. General, Finance and Travel Tourism used more ads during the afternoon time band

New Internet Portals advertised on TV in January-June 2006 compared to previous three years
 
 
  • Top New entrant 'www.ndtvtravels.com' of Travel Tourism Portal in the first half of 2006
  • Second Top new entrant is 'www.SunsilkGangofgirls.com'

Share of Commercial and Tag Promo advertising by Internet Portals in January-June 2006
 
 
  • First half of 2006 saw 13 per cent share of Tag Promo advertising by Internet Portals while 87 per cent share of Commercial advertising
  • 27 per cent share of Tag Promo advertising by Portals during the first half of 2005

Internet Portal brands advertised on-screen in Cricket matches played by India during Jan-June 2006
 
 
  • Only seven Portal brands advertised on-screen during the Cricket matches in the first half of 2006
  • 'www.makemytrip.com' advertised in two of the matches in which India had played i.e. Hutch Cup as well as in TVS Cup
Watch out for forthcoming interesting analyses in future
 
(Analysis from AdEx India - A Division of TAM Media Research)
 
 
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