Indiantelevision.com presents AdEx India Analysis
 

Trends of Hair Care products during the period of Jan-Aug 2006

(24 October 2006)
 

Key Findings:

  • 43% growth in Hair Care advertising on TV during Jan-August 06 over Jan-August 05
  • Shampoos garnered the highest 47% share on TV during Jan-Aug '06
  • Range of Hair Care Products had the maximum growth in TV advertising in Jan-Aug 2006 over Jan-Aug 05
  • D" Nearly half of Hair Care advertising garnered by Regional and Hindi GEC collectively in Jan-Aug 06
  • Top Hair Care brands advertised on TV are Mrs Marino, Clinic All Clear Ice Cool and Clinic Plus during Jan-Aug 06
  • Jan-Aug 06 saw maximum number of new brands launched by Shampoos (17) and Hair Oils (16) on TV respectively

This week AdEx India looks at the TV advertising trends of 'Hair Care' Products during the period of Jan-August 2006.

 
  • In 2005 advertising spends on Regional Channels spends was twice of that in 2000
  • There was a growth of 12% in the advertising spends in the year 2004 compared to 2003

The trend of Average Ad durations on Regional Channels from the year 2000 to 2005.

 
 
  • Jan-Aug 06 saw a 43% rise in Hair Care advertising on TV over Jan-Aug 05

Share of Hair Care sub categories on TV during Jan-Aug 2006

 
 
  • Highest 47% share of advertising by 'Shampoos' on TV during Jan-Aug 06
  • Hair Dressing Products with 18% share closely followed by Hair Dyes with 17% share

Sub categories of Hair Care with seasonality pattern on TV in 2005
 
  • Hair Oils shows a spike in advertising during the second quarter of 2005
  • Peak in advertising of Hair Conditioners, Hair Dyes and Range of Hair Care Products during Winters

Hair Care categories with the maximum growth in advertising on TV in Jan-Aug 2006 over Jan-Aug 2005

 
 
  • Range of Hair Care Products' had the highest 3 times growth in advertising on TV in Jan-Aug 06 compared to the same period of previous year
  • Hair Dyes' followed with 89% rise in advertising in Jan-Aug 06

Genre of channels used by Hair Care advertisers in Jan-Aug 2006

 
 
  • Regional GEC garnered the highest 31% share followed by Hindi GEC during Jan-Aug 06
  • Music and Hindi Movie channels followed with 14% share each

Day Part skewed sub categories of Hair Care during Jan-Aug 06.

 
 
  • Anti Lice and Shampoos shows a spike in number of ads in the Afternoon time band during Jan-August 06
  • Peak in number of ads of Hair Conditioner and Hair Wash Powder during Prime time

Advertising share by Core Brand vs Brand Extension on TV in Jan-Aug 2006

 
 
  • Brand Extension advertising in Hair Care had 52% share compared to 48% share of Core Brand advertising on TV during Jan-Aug 06

Top Hair Care Brands advertised on TV in Jan-Aug 2006

 
 
  • 'Mrs Marino' topped advertising on TV with 5% share closely followed by 'Clinic All Clear Ice Cool' and 'Clinic Plus' during Jan-Aug 06
  • 'Set Wet' at 4th position with 4% share

Sub categories with maximum share of number of new brands launched on TV in Jan-Aug 2006

 
 
  • Among the new Hair Care brands launched on TV, Shampoos had the maximum 30% share closely followed by 29% share by Hair Oils during Jan-Aug 06

Top New Hair Care Brands launched on TV in Jan-Aug 2006

 
 
  • 'Clinic All Clear Ice Cool' topped among the new Hair Care brands launched on TV during Jan-Aug 06 followed by 'Sunsilk Thick and Strong'
 
(Analysis from AdEx India - A Division of TAM Media Research)
 
 
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