Indiantelevision.com presents AdEx India Analysis
 

Analysis of Advertising in the IT Sector on TV during January-October 2006

(28 November, 2006)
 

Key Findings:

  • 32 per cent growth in advertising in the IT Sector on TV during January-October 2006 over January-October 2005.
  • Corporate ads garnered a high 29 per cent share in IT Sector advertising on TV in January-October 2006.
  • Maximum share of advertising in Infotainment channels.
  • 'Hewlett Packard India' topped advertising in the IT Sector on TV in January-October 2006.
  • Maximum launch of new brands in 'Laptops/Notebooks' category on TV in the month of October 2006.
  • Tag Promo contributed 19 per cent share in overall IT Sector advertising on TV.
  • Peak in number of ads during Prime Time.

This week AdEx India looks at the TV advertising trends in the 'IT Sector' during the period of January-October 2006.

Growth in Advertising in the IT Sector on TV in January-October 2006 compared to January-October 2005.

  • 32 per cent growth in advertising in the IT Sector on TV in January-October 2006 over January-October 2005.

Share of Categories in the IT Sector on TV in January-October 2006.
  • Maximum 29 per cent share of Corporate ads in IT Sector advertising during January-October 2006.
  • Nearly equal 25 per cent share of advertising by Laptops/Notebooks and Desktops at second and third position.

Categories in IT Sector with growth in advertising on TV in January-October 2006 over January-October 2005.
  • Only 4 categories observed growth in advertising in January-October 2006 compared to January-October 2005.
  • Peripherals had the maximum 3 times growth in advertising.
  • Other 3 categories had nearly equal growth in advertising in January-October 2006 over January-October 2005.

Genre of Channels used by IT Sector advertisers on TV in January-October 2006.
  • Infotainment channels contributed the maximum 20 per cent share of advertising on TV in January-October 2006.
  • English and Hindi News channels genre followed with 17 per cent and 14 per cent share respectively.

Genre of Programs used by IT Sector advertisers on the Top 5 genre of channels in January-October 2006.
 
  • News Bulletin garnered the highest 34 per cent share of advertising among the Top 5 genre of channels in January-October 2006.
  • Other 3 genre of programs mostly used are Nature/Wild Life/Environment, Feature Films and Reviews/Reports.

Top 10 Advertisers in the IT Sector on TV during January-October 2006.
 
  • 'Hewlett Packard India' on Top with 28 per cent share in the IT Sector advertising on TV in January-October 2006.
  • Lenovo and Microsoft Corporation at second and third position with 16 per cent and 15 per cent share respectively.

New Brands launched on TV in the IT Sector in the month of October 2006.
 
  • Total 5 new brands launched on TV in the IT Sector in October 2006.
  • 3 of the 5 new brands belong to 'Laptops/Notebooks' category.

Share of Commercial vs Tag Promo used in IT Sector advertising on TV during January-October 2006.
 
  • Tag Promo contributed 19 per cent share of advertising in the IT Sector whereas Commercials had a high 81 per cent share during January-October 2006.

Day Parts used by IT advertisers on TV in January-October 2006.
 
  • Prime Time had a peak in number of IT Sector ads on TV in January-October 2006.
Watch out for forthcoming interesting analyses in future.
 
(Analysis from AdEx India - A Division of TAM Media Research)
 
 
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