Analysis of
Automobile Sector Advertising on TV during January-September
2006
(1 November, 2006)
Key
Findings:
45 per cent more advertising by Automobile manufacturers on TV
during January-September 2006 over January-September 2005.
Cars/Jeeps
garnered the highest 51 per cent share on TV during January-September
2006 followed by 44 per cent share of Two Wheelers.
Commercial
Vehicles had the maximum growth in TV advertising in January-September
2006 over January-September 2005.
Cars/Jeeps
and Commercial Vehicles used more advertising on News Bulletin
while Two Wheelers advertisements focused on Feature Films in
January-September 2006.
Spike
in number of Automobile advertisements during Prime Time.
'Tata
Motors' topped Automobile advertising on TV in January-September
2006.
This
week AdEx India looks at the TV advertising trends of 'Automobile
Sector' during the period of January-September 2006.
Growth
in Automobile Sector TV advertising in January-September 2006
compared to January-September 2005.
45 per cent jump in Automobile Sector advertising on TV during
January-September 2006 over January-September 2005.
Share
of sub-categories of Automobile Sector on TV during January-September
2006.
More
than half of the advertising share by 'Cars/Jeeps' on TV during
January-September 2006.
A
high 44 per cent share by 'Two Wheelers' whereas Commercial Vehicles
had 5 per cent share.
Growth
in sub-categories of Automobile Sector on TV in January-September
2006 over January-September 2005.
Maximum
167 per cent growth observed in Commercial Vehicles advertising
followed by 97 per cent growth in Two Wheelers in January-September
2006 compared to January-September 2005 on TV.
Cars/Jeeps
saw a 5 per cent rise in advertising during January-September
2006.
Trend
of seasonality of sub-categories of Automobile Sector on TV in 2005.
Cars/Jeeps
shows a U-shaped trend with maximum advertising in the
first quarter followed by advertising share in the last
quarter of 2005.
Two
Wheelers observed a rising trend with peak in advertising
in the last quarter while peak in Commercial Vehicles
advertising during the Monsoons in 2005.
Program
genre used by Automobile manufacturers in January-September
2006.
Interestingly,
Cricket topped among the Program genres used by Cars/Jeeps.
Cars/Jeeps
used maximum 28 per cent share of advertising in News
Bulletin followed by Feature Films on TV during January-September
2006.
Commercial
Vehicles advertising skewed towards News Bulletin while
Two Wheelers focused their advertising mainly in Feature
Films.
Day
Part used by Automobile manufacturers during January-September
2006.
Spike
in number of Automobile advertisements during the Prime
time.
Top
Automobile Brands advertised on TV in January-September
2006.
'Tata Motors' topped automobile advertising on TV with
19 per cent share during January-September 2006.
Tough
competition between TVS Motor and Maruti Udyog at second
and third position.
Top
New Automobile Brands launched on TV in September 2006.
'Hero Honda Glamour PGMFI' topped among the new Automobile
brands launched on TV during the month of September
2006.
'Yo
Bikes' on second position among the new brands launched
on TV.
Watch
out for forthcoming interesting analyses in future.
(Analysis
from AdEx India - A Division of TAM Media Research)
