Key Findings:

• The advertising spends on Regional Channels grew in 2005 by 11% over 2004
• "The average ad duration in Regional Channels dropped by 7% to 23 seconds in the year 2005 compared to 2004
• Regional Channels in the South Zone had the highest share of advertising in 2005 with 63%
• 'Drama /TV Serial' genre of programs lead with highest advertising in 2005
• 'Toilet Soaps' was the highest spending category on Regional Channels with 7.8% share.
• Hindustan Lever Ltd once again emerged as the Top Advertiser on Regional Channels in 2005

• In 2005 advertising spends on Regional Channels spends was twice of that in 2000
• There was a growth of 12% in the advertising spends in the year 2004 compared to 2003

The trend of Average Ad durations on Regional Channels from the year 2000 to 2005.

• Regional Channels experienced a 7% dip in 2005 compared to 2004 while the overall TV Average ad duration witnessed a dip of 2%
• 2004 was better year with 1% rise in the average ad durations over the year 2003
  

A glance at Regional Channels in different zones and their share of advertising spends in the year 2005

• More than 60% of advertising on Regional Channels were in the South Zone
• The East and West Zones followed with 16% and 15% share respectively

Here is how the advertising spends of the Regional Channels was distributed among Program Genres.