Key Findings:

• News channels registered a steady growth over the last 5 years.
• 29 per cent increase in the number of brands advertised in 2005 as compared to 2004
• New advertiser Suncity Projects Ltd spent the highest on News Channels
• News Channels has the second highest advertising share of spends out of all the channel genres.
• Advertising spend in Business channels doubled in 2005 as compared to 2004
• Top advertiser Hindustan Lever spent 2 per cent on News Channels in the year 2005
  

• General News channels witnessed an immense growth in the last 5 years
• The spends on Business News channels in 2005 was twice of that in 2004

Let's have a glance at the effect of General and Business News channels growth on the number of brands advertised from 2001-2005

• There was a 29 per cent increase in the number of brands advertised in 2005 compared to 2004
• The number of brands advertised increased at a steady pace from 2001

The list of the new players sheds light on the growth of new brands introduced in the year 2005.

• The total number of new advertisers on News Channels were 2121 for the year 2005
• Suncity Projects Limited were the new advertisers to spend the highest on News Channels
• Sps Group of Companies followed closely with .36 per cent spends

An overview of the advertising share of spends of News channels vis-à-vis other Channel genres in 2005.