Indiantelevision.com presents AdEx India Analysis
 

Trend of advertising on sports channels in 2005 (cont.)

(5 July, 2006)
 

Key Findings:

  • Number of categories advertising on Sports Channels dropped, while advertisers and brands increased in 2005
  • 'Car/Jeeps' category was a major contributor to advertising on Sports Channels with eight per cent of the total ad volume
  • 'Bajaj Auto' and 'Maruti Udyog Ltd' proved to be the main players in Sports channels advertising with five per cent share each
  • 'Petronas' was the top ranking advertiser among the first timers in Sports Channels
  • 'Gillette Mach 3', the top brand to advertise exclusively on Sports Channels in 2005

This Before we begin with the sequel to the analysis on Sports Channels advertising trends here's a quick re-cap of the preceding newsletter:

o 'Sports' programs as a genre contributed 77 per cent through Sports Channels in 2005
o Ad volumes on Sports Channels got a boost of 45 per cent in '05 over '04
o 'Cricket' programs ruled Sports Channels in 2005

This week we continue the Newsletter by evaluating the performance of product categories, advertisers and brands on Sports Channels in '05 and Q1 '06.

Trend of advertising by count of Categories, Advertisers and Brands on Sports Channels

 
 
  • Two per cent dip in the number of categories on Sports Channels whereas a rise of 15 per cent in advertisers and nine per cent in Brands in '05 over '04

Top 10 categories advertising on Sports Channels in 2005
 
 
  • 'Cars/Jeeps' was the top advertising category with eight per cent share
  • 'Professional Services' and 'Cellular Phones' followed closely with six per cent share each.

Top 10 advertisers on Sports Channels in 2005
 
 
  • 'Bajaj Auto' and 'Maruti Udyog Ltd' emerged as the leading advertisers with five per cent share each on Sports Channels

Top 10 advertisers in Q1 '06 on Sports Channels
 
  • 'Petronas' lead in first rank, while 'Sri Lanka Tourist Board' was not far behind in second place

Top 10 Brands which advertised exclusively on Sports Channel in 2005
 
 
  • 'Gillette Mach 3' was the top ranking brand of 2005 to be advertised solely on Sports Channels, 'Mobil 1' was the second ranking exclusive brand

We shall be coming out with similar analyses on other categories in the coming days.
 
(Analysis from AdEx India - A Division of TAM Media Research)
 
 
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