Indiantelevision.com presents AdEx India Analysis
 

Mutual funds TV ad spends in 2005 marked double growth

(31 January, 2006)
 

Key Findings:

  • Two times rise in Mutual Funds advertising spends in TV in 2005 compared to 2004
  • 'SBI Mutual Fund' - the highest spender on television in 2005
  • Advertisers focus on news and entertainment channels
  • Just six per cent of advertising spends on regional channels

This week, AdEx India looks at the 'Mutual Funds' category. Let's look at the advertising spends in Mutual Funds category across the years 2000-05.

  • Two times rise observed in Mutual Funds advertising spends in 2005 compared to the year 2004.

Watch out for the Mutual Fund brand, which contributed the maximum advertising in the year 2005 on Television.
  • 'SBI Mutual Fund', the highest spender on TV
  • 'Franklin Templeton Investment' comes second with 14 per cent advertising share

Which type of channels do the Mutual Funds advertisers prefer to spend on? The pie below shows its advertising share in TV in the year 2005.
  • News channels gets the maximum spends by Mutual Funds advertisers in 2005
  • Entertainment channels, the next choice

Do the advertisers show their bent towards Regional channels? Let's look at its advertising share in the year 2005.
 
  • More than 50 per cent of advertising spends on Hindi channels
  • Regional channels gets just six per cent share of the advertising pie

We shall be coming out with similar analyses on other categories in the coming days.
 
(Analysis from AdEx India - A Division of TAM Media Research)
 
 
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