Indiantelevision.com > AdEx India Analysis > Wafers/chips advt spends on TV see 68% growth in 2005

Indiantelevision.com presents AdEx India Analysis


Wafers/chips advt spends on TV see 68% growth in 2005 (17 January, 2006)

Key Findings:

Growth of 68 per cent in wafers/chips advertising spends on TV in 2005 compared to 2004
Frito Lays Chaat Street leads Wafers/Chips advertising in 2005
Maximum advertising spends on entertainment channels
Maximum advertising during prime time followed by afternoon time band

This week, AdEx India looks at the 'Wafers/Chips' category. Let's look at the advertising spends in Wafers/Chips category across the years 2000-05.

Wafers/chips advertising spends grew 68 per cent in 2005 compared to that of 2004
Maximum growth (280 per cent) in wafers/chips advertising spends observed in 2002 compared to that of 2001

Let's look at the Top Wafers/Chips brands advertised on TV in the year 2005.

Top 10 wafers/chips brand constitutes 53 per cent of the wafers/chips advertising revenue
Britannia Good Day wafers/chips, Britannia Tiger and Parle G tops wafers/chips advertising on television

Let's find out which type of channels do the wafers/chips advertisers prefer to spend on? The pie below shows its advertising share in the year 2005.

Lastly, let's analyze which time band is preferred by Wafers/Chips advertisers. The chart shows its advertising share in the year 2005.

We shall be coming out with similar analyses on other categories in the coming days.

(Analysis from AdEx India - A Division of TAM Media Research)