Indiantelevision.com presents AdEx India Analysis
 

Entertainment Zones advt spends drop 37% in 2004 compared to 2003

(3 January, 2005)
 

Key Findings:

  • Entertainment Zones advertising spends drop 37% in 2004 compared to 2003
  • TV advertising spends dipped 49% in Jan-Nov'05 compared to that of 2004
  • Ramoji Film City advertised max. on Television in Jan-Nov'05
  • Max. advertising on Marathi Channels

This week, AdEx India looks at the 'Entertainment Zones' category. Let's look at advertising spends of Entertainment Zones across last four years.

 
 
  • Except 2002, de-growth in Entertainment Zones advertising spends in last four years
  • 77% growth in Entertainment Zones advertising spends in 2002 compared to 2001

Let's have a look at the trend of Television advertising in Jan - Nov'05 compared to that of same period of 2004.
 
 
  • Entertainment Zones advertising spends dips 49% in Jan - Nov'05 compared to that of Jan - Nov'04

Let's look at the Entertainment Zones advertised on TV during Jan - Nov'05.
 
 
  • Ramoji Film City contributing 59% to the total Entertainment Zones advertising revenue
  • Vega Land, at second position followed by Fun Republic

Lastly let's find out whether there is any tilt of Entertainment Zones towards regional channels? The pie below shows its advertising share during Jan-Nov of 2005.
 
 
  • Marathi Channels, the choice of Entertainment Zones advertisers
  • 15% advertising spends on Hindi Channels

We shall be coming out with similar analyses on other categories in the coming days.
 
(Analysis from AdEx India - A Division of TAM Media Research)
 
 
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