Commercial
Vehicles advertising spends in TV plummeted by 58% in the
year 2005 compared to that of 2004
(28 February, 2006)
Key
Findings:
Commercial
Vehicles advertising spends in TV decreased by 58% in 2005 compared
to 2004
Quarter
3 registers the highest spends in both 2004 & 2005
Maximum
consumption of Hindi News channels
"Mahindra
Maxx Pick-up" tops Commercial Vehicles advertising in 2005
This
week, AdEx India looks at the 'Commercial Vehicles' category.
Let's look at the growth in advertising spends in Commercial Vehicles
category across the years 2003-05.
Commercial
Vehicles advertising spends decreased by 58% in 2005 compared
to that of 2004
2004
saw a 33% growth as compared to the year 2003
Now
let us have a look at the quarter-wise TV ad spends of the category
in the last 2 years.
Maximum
spends in the 3rd quarter in the last 2 years
Further,
let's find out which channel genres were used by the Commercial
Vehicles Advertisers in 2005.
Maximum
spends on Hindi News Channels
Commercial
Vehicle ads appeared more on Regional channels than on Mass
Entertainment channels
Let
us have a look at the Top Commercial Vehicles brands advertised
on TV in the year 2005.
Mahindra
Maxx Pick up, the top brand with 59% share of spends
3
out of top 5 brands belong to Tata
We
shall be coming out with similar analyses on other categories
in the coming days.
(Analysis from AdEx India - A Division of TAM Media Research)
