Key Findings:

• Cars-Jeeps category advertising spends in TV elevated by 14% in 2005 compared to 2004
• Tata Indica V2 tops Cars-Jeeps category advertising in 2005
• The maximum spends in the Cars-Jeeps category by Cars
• 9 celebrities used by this category of Advertisers

• Cars-Jeeps category advertising spends increased by 14% in 2005 compared to that of 2004
• In the last five years, the only dip in growth observed in 2002 (2%)
• Maximum growth in Cars-Jeeps category advertising observed in 2003 (54%) as compared to 2002

We divided all the ads of the 'Cars-Jeeps' category into 5 sub-categories; viz Cars, Jeeps, Vans, Events and Range; based on their type. (Specifically, 'Range' ads are the kind of ads in which services or a range of Cars-Jeeps are advertised). Further we analyzed the share of each of these sub-categories in the entire pie of the 'Cars-Jeeps' category. And the results were as follows:

Let's look at the Top Cars-Jeeps brands advertised on TV in the year 2005.

• Top 10 Cars-Jeeps brands constitute 52% of the Cars-Jeeps advertising revenue
• Tata Indica V2, Maruti Alto LXI and Toyota Innova tops Cars-Jeeps advertising on Television

Let's find out which all celebrities were used by the Cars-Jeeps Advertisers in 2005.