Key Findings:

• Two-wheelers advertising spends in TV plummeted by two per cent in 2005 compared to 2004
• Bajaj Discover DTS-i tops Two-wheelers advertising in 2005
• The maximum spends in the Two-wheelers category by Bikes
• Six celebrities used by Two wheelers Advertisers

• Two-wheelers advertising spends dipped by two per cent in 2005 compared to that of 2004
• Maximum growth in Two-wheelers advertising observed in 2001 (107 per cent) as compared to 2000

We divided all the ads of the 'Two-wheelers' category into five sub-categories; viz Bikes, Scooters, Scooterettes, Mopeds and Range; based on their type. (Specifically, 'Range' ads are the kind of ads in which a range of Two-wheelers are advertised). Further we analyzed the share of each of these sub-categories in the entire pie of the 'Two-wheelers' category. And the results were as follows:

• Bikes are way ahead of other kinds of Two-wheelers with a 83 per cent share

Let's look at the Top Two-wheelers brands advertised on TV in the year 2005.

• Top 10 Two wheelers brands constitute 64 per cent of the Two wheelers advertising revenue
• Bajaj Discover DTS-i, TVS Scooty Pep and TVS Star tops Two wheelers advertising on Television

Let's find out which all celebrities were used by the Two-wheelers Advertisers in 2005.