Indiantelevision.com > AdEx India Analysis > Cement advertising spends on TV grew 26% in the year 2005 compared to 2004

Indiantelevision.com presents AdEx India Analysis


Cement advertising spends on TV grew 26% in the year 2005 compared to 2004 (7 February, 2006)

Key Findings:

This week, AdEx India looks at the 'Cement' category. Let's look at the advertising spends in Cement category across the years 2000-05.

Cement advertising spends rises 26% in 2005 compared to that of 2004
Max. growth (202%) in Cement advertising spends observed in 2002 compared to that of 2001

Let's look at the Top Cement brands along with its advertiser advertised on TV in the year 2005.

Let's find out which type of channels do the Cement advertisers prefer to spend on? The pie below shows its advertising share in the year 2005.

Lastly, let's analyze which zone is preferred by Cement advertisers for advertising?

We shall be coming out with similar analyses on other categories in the coming days.

(Analysis from AdEx India - A Division of TAM Media Research)