Ad Inventory
in the year 2006* …
(26 December, 2006)
Key
Findings:
25 per cent growth in ad volumes on TV in the year 2006* over
the previous year.
Food
and Beverages categories had the maximum advertising volumes
followed by Personal Care/Hygiene on TV in 2006*.
Top
3 positions on inventory secured by Social Advertisements, Toilet
Soaps and Shampoos on TV in the year 2006* also.
Tooth
Pastes had the maximum positive shift in rank on TV in 2006*
compared to previous year.
HLL
lead TV advertising volumes in 2006*.
This
week, AdEx India looks at the TV advertising in the year 2006* (i.e.
* includes data from January - 17th December 2006).
Trend
of Advertising Volumes on TV across 2004-2006*.
2005 saw a 31 per cent rise in advertising volumes on TV over
the previous year.
Compared
to 2005, a 25 per cent growth in advertising is observed in
2006*.
Contribution
of Genre of channels in TV advertising in the year 2006*.
A
high 23 per cent share of advertising contributed by Regional
GECs on TV in the year 2006*.
Hindi
News channels contributed 13 per cent share on TV.
Volume
Share of Categories on TV in the year 2006*.
A
high 14 per cent share of advertising by 'Food & Beverages'
categories on TV in the year 2006*.
Personal
Care/Hygiene at second position with 10 per cent share.
Category
movers in the year 2006* on TV.
Social
Advertisements, Toilet Soaps and Shampoos maintained
their Top positions in the year 2006*.
Among
the movers, maximum positive shift in rank by Tooth
Pastes, which jumped three places to eighth position
in 2006* from its eleventh position in 2005.
Cars/Jeeps
slid down two places to seventh position in 2006* from
its fifth position in 2005.
Top
5 Advertisers on TV in the year 2006*.
HLL
lead TV advertising with the maximum 6 per cent share
in the year 2006*.
Paras
Pharmaceuticals closely followed by Reckitt Benckiser
and L'Oreal India with nearly equal share on TV.
New
Brands launched on TV in the year 2006*.
Among
the new brands launched on TV in the year 2006*, 'Colgate
Max Fresh Gel' was on Top position with maximum advertising.
Lifebuoy
Total and Tata Indica V2 Xeta Petrol at second and third
position among the new entrants on TV.
Quarterly
trend of advertising on TV in the year 2006*.
Maximum
TV advertising in the second quarter as well as the
last quarter of the year 2006*.
Watch
out for forthcoming interesting analyses in future.
(Analysis
from AdEx India - A Division of TAM Media Research)
