Analysis of Social Advertisments on TV during January-November 2006
(19 December, 2006)
Key
Findings:
90 per cent growth in volumes of Social Advertisements on TV during January-November
2006 over January-November 2005.
A
high 72 per cent share garnered by Government in Social Advertisements on TV in
January-November 2006.
Government
advertisements skewed towards Regional GECs whereas Non-Government advertisements
used a high share in Infotainment channels in January-November 2006.
Social
Advertisements driven by Health Awareness and Family Welfare ads on TV.
'Ministry
of Health and Family Welfare' topped Social Advertisements on TV in January-November
2006.
This
week AdEx India looks at the TV advertising trends in 'Social Advertisements'
during the period of January-November 2006.
Growth
in volume of Social Advertisements on TV in January-November 2006 compared to
the same period in previous 2 years.
Compared
to January-November 2004, 90 per cent growth in volume of Social advertisements
in January-November 2006 on TV.
Share
of Type of Social Advertisements on TV in January-November 2006.
Government
advertisements contributed a high 72 per cent share in overall Social advertisments
on TV in January-November 2006.
Non-Government
advertisers contribute 28 per cent share.
Genre
of Channels used by Government and Non-Government advertisers in January-November
2006.
More than
50 per cent share of Government advertisements on Regional GECs in January-November
2006.
Non-Government
advertisers used maximum share of advertising in Infotainment channels closely
followed by Regional GECs.
Type
of Social Advertisements on TV during January-November 2006.
'Health
Awareness' and 'Family Welfare' topped Social advertisements on TV with 27 per
cent and 23 per cent share in January-November 2006.
General
Social ads at third position with 15 per cent share on TV.
Top
10 Advertisers in Social Advertisements on TV during January-November 2006.
'Ministry
of Health and Family Welfare' topped Social Ads with 18 per cent share on TV in
January-November 2006.
Unicef,
the only Non-Government advertiser that could come in the Top 10 list on TV.
Top
10 New Social Advertisements on TV during October-November 2006.
'Ministry
of Labour and Employment' topped among the new Social Advertisements on TV during
October-November 2006.
Watch
out for forthcoming interesting analyses in future.
(Analysis
from AdEx India - A Division of TAM Media Research)
