Analysis of
Corporate advertising on TV during January-October 2006
(12 December, 2006)
Key
Findings:
35 per cent growth in overall Corporate advertising on TV during
January-October 2006 over January-October 2005.
'General'
Corporate advertising garnered a huge 80 per cent share on TV
in January-October 2006 followed by 'Computer' Corporate advertising.
April-June
2006 saw a high 70 per cent growth in number of Corporate ads
compared to the same period in 2005.
'IBM
and Suzlon Energy' topped Corporate advertising on TV in January-October
2006.
News
channels had the highest share of Corporate advertising.
This
week AdEx India looks at the TV trends in 'Corporate' advertising
during the period of January-October 2006.
Growth
in Corporate advertising on TV in January-October 2006 compared
to January-October 2005.
35 per cent growth in Corporate advertising on TV in January-October
2006 over January-October 2005.
Share
of sub-categories in Corporate advertising on TV in January-October
2006.
'General'
Corporate advertising had the highest 80 per cent share on TV
in January-October 2006.
Computer
Corporate advertising with 13 per cent share followed by other
corporate advertising with nearly equal share.
Average
number of Corporate ads per quarter in 2006 compared to 2005.
First and second quarter of 2006 saw a huge 65 per cent and
70 per cent rise in average number of Corporate ads compared
to the same period in 2005.
Quarterly
seasonality of sub-categories of Corporate advertising on TV in
2005.
Peak
in number of Corporate ads of Banking and Petroleum
Products in the fourth quarter in 2005.
Financial
Institutions and NBFCs focused on their Corporate ads
in the first quarter of the year 2005.
Maximum
share of General and Computer Corporate ad in the third
quarter.
Top
10 Advertisers in Corporate advertising on TV during January-October
2006
'IBM'
leads Corporate advertising with 5 per cent share closely
followed by 'Suzlon Energy' with nearly equal 5 per
cent share on TV in January-October 2006.
HCL
on third position with 4 per cent share.
Genre
of Channels used in Corporate advertising in January-October
2006
Hindi
and English News channels combined garnered the highest
36 per cent share of advertising in Corporate advertising
in January-October 2006.
Business
channels followed with 16 per cent share.
Watch
out for forthcoming interesting analyses in future.
(Analysis
from AdEx India - A Division of TAM Media Research)
