Indiantelevision.com > AdEx India Analysis > Analysis of Advertising in the Personal Healthcare Sector on TV during January-October 2006

Indiantelevision.com presents AdEx India Analysis


Analysis of Advertising in the Personal Healthcare Sector on TV during January-October 2006 (5 December, 2006)

Key Findings:

31 per cent growth in advertising in the Personal Healthcare Sector on TV during January-October 2006 over January-October 2005.
Rubs and Balms garnered a high 19 per cent share in Personal Healthcare Sector advertising on TV in January-October 2006.
Maximum share of advertising in Regional GECs.
'Paras Pharmaceuticals' topped advertising in the Personal Healthcare Sector on TV in January-Octobert 2006.

This week AdEx India looks at the TV advertising trends in the 'Personal Healthcare' sector during the period of January-October 2006.

Growth in Advertising in the Personal Healthcare Sector on TV in January-October 2006 compared to January-October 2005.

31 per cent rise in Personal Healthcare Sector advertising on TV in January-October 2006 over January-October 2005.

Share of sub-categories in the Personal Healthcare Sector on TV in January-October 2006.

'Rubs and Balms' contributed the maximum 19 per cent share of advertising in Personal Healthcare sector closely followed by 'Medicated Skin Treatment' with 15 per cent share in January-October 2006.
Analgesic/Cold Tablets and Digestives on third and fourth position with nearly equal 9 per cent share.

Seasonality of Top 5 sub-categories of Personal Healthcare on TV in 2005.

Analgesic/Cold Tablets, Rubs and Balms & Vitamins/Tonics/Health Supplements focused advertising in the Winters in year 2005.
Summers saw high advertising by Digestives whereas Medicated Skin Treatment used maximum number of ads in Monsoons.

Genre of Channels used by Personal Healthcare advertisers in January-October 2006.

Regional GEC garnered the highest 29 per cent share of advertising by the Personal Healthcare advertisers in January-October 2006.
Hindi News and Hindi GEC followed with 17 per cent and 15 per cent share respectively.

Top 5 Advertisers in the Personal Healthcare Sector on TV during January-October 2006.

'Paras Pharmaceuticals' leads advertising with 23 per cent share on TV in January-October 2006.
Procter and Gamble and Emami Ltd at second and third position with 8 per cent and 6 per cent share respectively.

New Brands launched on TV in the Personal Healthcare Sector during January-October 2006.

Garnier Pure Pimple Control Pen topped among the new brands launched on TV during January-October 2006.
Eno Pudina and Vicks Asli Tulsi on second and third position among the new launches.

Watch out for forthcoming interesting analyses in future.

(Analysis from AdEx India - A Division of TAM Media Research)