Radio channels
Jan-June 2006 promotions grow 37%; print promotions up 28%
(29 August 2006)
Key
Findings:
Radio Channels Promotions had a high growth of 37%, while Print
Promotions jumped by 28% in January - June 2006 over January -
June 2005
Radio
Channel Promotions on TV reached its peak during the last quarter
while maximum Print ads during July-September in 2005
National
Channels formed 51 per cent of Radio Channel Promotions and 45
per cent of Print Promotions in the first half of 2006
The
'20:00 - 23:59' time band saw the maximum (27 per cent) Print
Promotions, while Radio Channel Promotions contributed the highest
during the '06:00 - 11:59' time band
'K
S Publications Pvt. Ltd.' was the top advertiser in Print Promotions
with 22 per cent share, while 'Entertainment Network (I) Ltd'
topped with 51 per cent share in Radio channel promotions.
This
week AdEx India looks into Radio Channel and Print Promotions
on TV during the first half of 2006.
Growth in Print Promotions and Radio Channel Promotions on TV
in 1st half of 2006 over first half of 2005
Print Promotions grew by 28% in 1st half of 2006 over the 1st
half of 2005
37%
rise in Radio Channel Promotions in Jan - Jun '06 over previous
year
Quarterly
trend of Print Promotions and Radio Channel Promotions on TV across
2005 till Q2 2006.
Radio
Channel Promotions peaked during the fourth quarter in 2005.
Print
Promotions were maximum during July-September months.
Share
of Channel Genres in Radio Channel Promotions and Print Promotions
in January-June 2006.
Radio
Channel Promotions advertised only in three channel genres whereas
Print ads across various genres
Radio
Channel Promotions had maximum share (47 per cent) in GEC channels
during the first half of 2006, closely followed by News Channels
with 42 per cent
37 per cent of Print Promotions durations were on News Channels,
while 30 per cent were on GEC genre
Radio
Channel Promotions and Print Promotions on TV across Zones during
the first half of 2006.
50
per cent of Print Promotions on Southern TV channels.
National
Channels formed 51 per cent of Radio Channel Promotions
and 47 per cent of Print Promotions in the first half
of 2006.
West
Zone Channels were second with 39 per cent share of Radio
channel Promotions.
Time
bands preferred for Print Promotions and Radio Channel Promotions
on TV in the first half of 2006
31%
share of Radio Channel Promotions were during '06:00 -
11:59' time band.
27%
of Print Promotions were during the Prime time ' 20:00
- 23:59' in Jan-June '06
Top
advertisers of Print Promotions and Radio Channel Promotions
on TV in January-June 2006.
Southern
publications on Top in TV while only three advertisers
of Radio channels in January-June 2006.
'K
S Publications Pvt. Ltd' formed the highest share of 22%
in Print Promotions on TV
'Entertainment
Network (I) Ltd.' formed 51% of Radio Channel Promotions
followed by 'All India Radio' with 46% share
New
Brands of Print & Radio Channels advertised on TV in
January-June 2006.
Six
new brands of Print advertised on TV in January-June 2006
Only
one new brand of Radio Channel promoted
(Analysis from AdEx India - A Division of TAM Media Research)
